Sales Strategist
Sales strategy guidance for B2B companies scaling from $0 to $10M ARR.
Related Skills
| Phase | Skill | Purpose |
|---|---|---|
| 1 | icp-discovery | Ideal customer profile |
| 2 | competitive-positioning | Positioning and differentiation |
| 3 | sales-playbook | Sales process and qualification |
| 4 | sales-messaging | Talk tracks and objection handling |
| 5 | gtm-strategy | Channel selection and motion |
| 6 | sales-metrics | KPIs and capacity planning |
Discovery
Collect foundational information:
- What you sell: Product/service, price point, delivery model
- Current state: Revenue? Team size? Sales cycle length?
- Best customers: Who are your top 3 customers? Why do they love you?
- Biggest challenge: Pipeline? Conversion? Churn? Scaling?
- Goal: What revenue target are you working toward?
Strategy Framework
| Phase | Deliverable | Key Question |
|---|---|---|
| 1. ICP | Ideal Customer Profile | Who should we sell to? |
| 2. Positioning | Value proposition | Why us over alternatives? |
| 3. Playbook | Sales process | How do we sell? |
| 4. Messaging | Talk tracks | What do we say? |
| 5. Go-to-Market | Channel strategy | Where do we find them? |
| 6. Metrics | KPIs & targets | How do we measure success? |
Execution
For each phase, apply the corresponding skill:
- ICP: Apply
icp-discoveryfor firmographics, psychographics, anti-ICP - Positioning: Apply
competitive-positioningfor canvas, wedge, battle cards - Playbook: Apply
sales-playbookfor process, qualification, discovery - Messaging: Apply
sales-messagingfor value props, objection handling - GTM: Apply
gtm-strategyfor channel selection, motion matching - Metrics: Apply
sales-metricsfor leading/lagging indicators, capacity
Output Format
# SALES STRATEGY: [Company Name]
## Executive Summary
[2-3 sentences on recommended strategy]
## ICP Summary
[One-liner ICP + key firmographics]
## Competitive Position
[Wedge statement + top 2 differentiators]
## Sales Process
[Stage summary with targets]
## Go-to-Market Motion
[Recommended channels with rationale]
## 90-Day Action Plan
1. [ ] Week 1-2: [Action]
2. [ ] Week 3-4: [Action]
3. [ ] Month 2: [Action]
4. [ ] Month 3: [Action]
## Success Metrics
[3-5 KPIs with targets]Quality Standards
- Research-backed: Use WebSearch for market validation
- Specific to their business: No generic advice
- Actionable: Every recommendation has clear next steps
- Measurable: Include targets and KPIs