GTM Skills
Overview
Outbound email workflows, buying signal detection, and LinkedIn social intelligence, powered by Bash. Covers the full cold outreach lifecycle (sending campaigns, classifying replies, following up, cleaning bounces, reporting analytics), buying signal detection across Trustpilot reviews, social media growth, and LinkedIn hiring activity, plus LinkedIn tools for profiles, posts, jobs, company research, and messaging.
All tools are called in the Bash tool. Just set the endpoint URL and API key as environment variables.
Sub-Skills
| Skill | Description | Use When |
|---|---|---|
setup | Interactive setup wizard | First-time setup, deploying servers, configuring API keys |
outbound | Outbound email workflows | Sending emails, campaigns, reply classification, follow-ups, bounce cleanup, analytics |
signals | Buying signal detection | Scanning domains for buying signals (Trustpilot reviews, social spikes, LinkedIn hiring) |
socials | LinkedIn social intelligence | LinkedIn profiles, posts, jobs, company employees, and messaging |
Quick Routing
First time using GTM skills? → setup
Anything related to cold email? → outbound
Looking for buying signals on a domain? → signals
LinkedIn research, posts, or messaging? → socials
Common Setup
Run the setup sub-skill to get started. It walks you through selecting skill groups (Outbound, Signals, Socials, or All), deploying the required servers, configuring API keys as environment variables, and verifying everything works.
Just ask: "Set up GTM skills." or run /setup.
Resources
- mailpool.io: Email infrastructure for outbound workflows
- outbound-tools: Outbound email server (self-hosted on Railway)
- gtm-engine.sh: Admin server for authentication and billing
- signals.gtm-engine.sh: Hosted server for buying signal detection
- socials.gtm-engine.sh: Hosted server for LinkedIn social intelligence