ugc-brief（教资会简介）

UGC Brief

User-generated content is one of the most cost-effective creative formats for ecommerce brands, but vague or incomplete briefs reliably produce unusable footage, compliance violations, or off-brand messaging. UGC Brief helps content creators and brand teams produce detailed, actionable creator briefs that remove ambiguity at every stage — from the core message angle and filming requirements through to disclosure rules and the exact criteria reviewers will use to approve or reject submissions.

Use when

• You are running a TikTok Shop UGC campaign for a new product launch and need a brief that specifies the exact hook style, filming environment (e.g., natural light, no branded backgrounds), audio requirements, and forbidden claims so that 20 different creators produce content that feels cohesive without being scripted.
• You are briefing a batch of Fiverr or Billo creators for an Amazon listing video refresh and need to communicate product key benefits in ranked order, mandatory visual moments (e.g., unboxing, before/after, close-up of key feature), and the FTC disclosure language that must appear on screen.
• Your brand team has collected customer photos and short clips for a Shopify product page and you want a review rubric that your marketing coordinator can use consistently to decide which submissions meet quality standards without escalating every edge case.
• You are scaling a Shopee or Lazada UGC incentive program and need a single-document brief that creators can self-onboard from, covering platform-specific content length limits, aspect ratio requirements, and prohibited phrases under local advertising standards.

What this skill does

UGC Brief analyzes the product, platform, audience, and campaign goal you describe and outputs a complete, structured creator brief document. It sequences the brief in the order a creator will actually read it during production — starting with the campaign concept and emotional hook, moving through technical filming specifications, then laying out the content must-haves and must-avoids, embedding the required compliance disclosures, and closing with the scored review rubric reviewers will use for final approval. The skill adapts its compliance section to the platform specified (TikTok, Instagram, YouTube, Amazon) and flags any claim categories that typically trigger moderation or advertising standard violations in that context.

Inputs required

• Product name and category (required): The specific product being featured, e.g., "AquaPure Skin Mist — facial hydration spray, skincare category."
• Top 3 product benefits in priority order (required): The messages creators must convey, ranked by importance, e.g., "1) instant hydration visible in video, 2) travel-size convenience, 3) fragrance-free for sensitive skin."
• Target platform(s) (required): Where the content will be published, e.g., "TikTok Shop and Instagram Reels." This drives format specs and compliance rules.
• Target audience description (required): Who should feel spoken to by the content, e.g., "women 25–40 who struggle with dry skin during flights and office environments."
• Campaign goal (required): The primary objective, e.g., "drive TikTok Shop add-to-cart from cold audiences" or "build review volume for Amazon listing."
• Forbidden claims or topics (optional): Any product claims that are legally restricted, competitively sensitive, or brand policy violations, e.g., "do not claim the product cures or treats any medical condition" or "do not mention competitor brand names."
• Compensation or incentive structure (optional): What creators will receive, e.g., "free product + $50 flat fee for approved submissions." Including this allows the brief to reference incentives transparently, supporting FTC compliance.

Output format

The output is a single structured brief document with six labeled sections. The Campaign Overview section covers the product, goal, audience, and the emotional angle creators should lead with. The Content Requirements section lists mandatory scenes or moments in the order they should appear in the video, recommended video length range, and aspect ratio specifications per platform. The Filming & Technical Specs section covers lighting guidance, audio requirements, minimum resolution, and any background or wardrobe considerations. The Dos and Don'ts section provides two parallel lists — specific actions and phrases creators should include versus those they must avoid, with a brief reason for each restriction. The Compliance & Disclosure section provides the exact disclosure language required for each platform (e.g., "#ad" placement timing on TikTok, Amazon's "I received this product for free in exchange for my honest review" phrasing) and notes any claim categories that require evidence substantiation. The Review Rubric section is a scored checklist with point values per criterion (message clarity, technical quality, compliance, authenticity feel) totaling 100, with a minimum passing score defined.

Scope

• Designed for: ecommerce brand teams, content creators, influencer program managers, TikTok Shop sellers
• Platform context: TikTok Shop, Instagram Reels, Amazon, YouTube Shorts, Shopee, platform-agnostic
• Language: English

Limitations

• This skill generates brief templates based on the inputs you provide; it does not access real-time platform policy updates, so always verify current TikTok, Amazon, or FTC disclosure requirements before distributing briefs to creators.
• Compliance guidance is general best-practice information and does not constitute legal advice — regulated product categories (supplements, medical devices, financial products) require review by a qualified legal or regulatory professional.
• The skill does not generate or review actual creator content; it produces the brief document only.