Traffic Architect - Traffic Secrets Builder
Design traffic strategies using Traffic Secrets principles: Dream 100, Work In vs. Buy In, traffic temperature, and audience ownership.
Brunson's Core Principle: "Your customers are already congregating. Find the watering holes."
When This Activates
- User asks "build my traffic plan"
- User asks "create my Dream 100"
- User asks "plan my audience strategy"
- User says "I need more traffic"
- User mentions traffic, leads, or audience building
The Framework: Traffic Secrets
Core Components:
- Dream 100 - Where your audience congregates
- Work In vs. Buy In - Organic or paid approach
- Hook Strategy - Interrupting the scroll
- Own the Audience - Building email list
Quick Reference
Dream 100 Categories
| Category | What to Find | How Many |
|---|---|---|
| Influencers | People they follow | 25 |
| Podcasts | Shows they listen to | 25 |
| Channels | YouTube, newsletters | 15 |
| Communities | Groups, forums, subreddits | 15 |
| Publications | Blogs, sites they read | 10 |
| Events | Conferences, meetups | 10 |
Work In vs. Buy In Decision
| Situation | Recommendation |
|---|---|
| Pre-revenue | Work In (validate first) |
| <$5K/mo | Work In primary |
| $5K-20K/mo | Work In + test Buy In |
| >$20K/mo | Mix based on CAC/LTV |
| Proven funnel | Buy In to scale |
Traffic Temperature
| Temp | Strategy | Content |
|---|---|---|
| Cold | Value-first, no selling | How-to, guides, lead magnets |
| Warm | Low-ticket offers | Tripwires, webinars, case studies |
| Hot | Direct offers | Sales pages, booking pages |
Discovery Questions
Ask:
- Who is your ideal customer?
- What problem do they have?
- Where do they spend time online?
- What influencers do they follow?
- What communities are they in?
- What are you selling? (Price point)
Integration
| Skill | When to Use |
|---|---|
traffic-validator | Validate strategy |
funnel-architect | Design funnel |
channel-validator | Validate channel focus |
copy-validator | Validate hooks |
For detailed execution workflow, templates, and 90-day plans: references/full-guide.md