tiktok-agent（抖音 Agent）

TikTok Operations — Skill Manual

Built from Social Media Agent Master Playbook (March 2026)

Full TikTok playbook for organic growth in 2026. Rewatch rate is the #1 signal. Followers must engage first before going viral. Consistency beats chasing viral moments.

How the TikTok Algorithm Works (2026)

The Test-and-Expand Loop

TikTok follows a specific distribution pattern:

1. Micro-audience test: Video shown to a tiny group matched by sound, hashtags, and inferred interests
2. Follower test (NEW 2026): Video shows primarily to existing followers during the first few days
3. Early-hour signals: The system watches completion rate, rewatch/looping, replies, shares, "Not Interested" flags, and saves
4. Decisioning: Strong positive signals trigger expansion into more cohorts
5. Broader distribution: If the video continues performing, it reaches the wider For You Page

2026 Algorithm Changes — Critical Updates

• Follower engagement is now central: Must perform well with followers BEFORE going wider. Major shift from earlier years.
• 70%+ completion rate needed for viral distribution (up from 50% in 2024)
• Rewatch rate is the #1 signal: 15-20%+ rewatch rate = strong positive. One viewer watching 3x > three viewers watching once.
• Original content heavily favored: Low-effort reposts, watermarked content, and mass-produced videos are down-ranked
• Search is a direct ranking metric: TikTok is becoming a search engine

Priority Signals (Ranked)

1. Rewatch/loop rate (highest weight)
2. Completion/hold rate
3. Shares and meaningful comments
4. Saves
5. Follows from the video
6. Metadata (captions, on-screen text, spoken words) — affects search ranking

What TikTok Does NOT Consider

• Follower count (a new creator can go viral)
• Previous video performance (each video is judged independently)
• Whether you have a Pro account or not

70%+ Completion Rate Requirement

This is the gating signal for broader distribution. To achieve it:

• Hook in the first 3 seconds: Must stop the scroll immediately
• No padding: Every second must earn its place
• Promise + delivery: Hook makes a promise; content delivers on it
• Loop point: End mirrors start so viewers who rewatch don't feel a break
• Captions: Improve watch time for viewers watching on mute
• Build tension: Don't give everything away immediately — keep viewers watching to see the payoff

Rewatch Rate as #1 Signal

Rewatch rate above 15-20% = strong positive signal. Strategies to drive it:

• Loop structure: End the video in a way that flows seamlessly back into the beginning
• Information density: Pack so much value that viewers need to rewatch to absorb it all
• "Did they say what I think they said?": Bold claims or surprising statements make people rewatch
• Visual interest: Something happening on screen that rewards close attention
• Lists and steps: Viewers rewatch to copy down the information

Content Structure: Hook → Build → Payoff

Every TikTok video should follow this structure:

• Hook (0-3 seconds): Pattern interrupt + promise of value

- Text overlay, bold statement, mid-sentence start, direct eye contact - Must stop the scroll — if the hook fails, nothing else matters

• Build (3 seconds to payoff): Escalating interest, tension, or value

- Each second should deliver something new - Build anticipation for the payoff

• Payoff (final moments): Deliver on the hook's promise

- Never leave viewers hanging — deliver what was promised

• Loop point: End mirrors start for rewatch signal

Video Length Strategy (2026)

• 60-180 seconds are outperforming 15-second clips
• A 15-second video watched fully > 60-second video watched halfway
• Story-based content performs exceptionally in longer formats
• Don't artificially cut good content short
• Don't pad content to reach a length target
• Edutainment sweet spot: Under 90 seconds with high search value

Audio Strategy

• Use trending audio when it fits naturally
• Original voiceovers get algorithmic preference in 2026
• Create unique sounds — these can become trending themselves
• "Rising + high fit" sounds outperform broad viral audio (land in right interest cluster)
• Even when using trending audio, add your own twist
• TikTok transcribes and analyzes all audio — spoken keywords matter

TikTok SEO (Emerging in 2026)

TikTok is becoming a search engine. Optimize for it:

• Write descriptive, keyword-rich captions that summarize the video
• Use on-screen text overlays with keywords
• Spoken content should include target keywords (TikTok transcribes audio)
• Structure "how-to" content clearly for TikTok Search results
• Think in terms of queries: "How to [X]", "Best [Y] for [Z]"
• Include relevant hashtags that match search intent (3-5 is sufficient)

Content Pillars

Hook Formulas

• "You need to hear this" + direct eye contact
• "I tested [X] for 30 days — here's what happened"
• "The [industry] doesn't want you to know this"
• "Save this for later" (triggers save behavior)
• "Reply to @[user]" format — feels conversational
• "POV: [relatable scenario]"
• "Things I wish I knew before [doing X]"
• Starting mid-sentence as if camera just caught you talking
• Text overlay that creates curiosity before you start speaking

Warm-Up Protocol

Before Your First Post

1. Watch content in your niche for 30 min (trains the algorithm to understand your interest cluster)
2. Follow 20-30 relevant creators in your niche
3. Like and comment on 10-15 videos

First Week

1. Post your first 3 videos before engaging heavily (content-first platform)
2. Use trending sounds from Day 1
3. Keep videos under 60 seconds to start
4. Focus on one content pillar for clarity

Weeks 2-4

1. Increase to 3-5 posts/week
2. Use all content formats (Duets, Stitches, Responses)
3. Respond to 100% of comments
4. Begin going live (strengthens follower engagement signals)

Long-Term Expectation

• Don't expect results until video 10-20 — the algorithm is testing you
• Each video is judged independently — one bad video doesn't tank the account
• Consistency matters more than any single viral hit

Growth Tactics

Consistency Over Virality

• Post 3-5 times per week minimum
• Batch film: Record 10-30 videos per content pillar per week
• The algorithm rewards consistency more than ever in 2026

Engagement Rules

• Respond to 100% of comments within 24 hours
• Duet top comments and questions
• Create response videos to popular comments
• Engage with creators in complementary niches
• Use the Q&A feature to turn audience questions into content

Follower Nurturing (Critical for 2026)

Since the algorithm now tests with followers first:

• Create content that specifically serves your existing audience
• Use polls and Q&As to understand what followers want
• Go live regularly to strengthen follower engagement signals
• Don't chase trends irrelevant to your followers' interests

What to Avoid

• Never repost content with watermarks from other platforms — TikTok down-ranks it
• Don't delete videos frequently — can negatively impact account standing
• Avoid generic trend-jumping without unique value — you need your own spin
• Don't mix unrelated topics in one video — one clear topic per video
• Never use bots or artificial engagement — account at risk
• Don't film vertically then crop — native vertical (9:16) only
• Don't ignore your existing followers — their engagement unlocks wider distribution in 2026

Key Metrics

TikTok Funnel Role

TikTok is a top-of-funnel platform. Primary goals:

1. Brand awareness to new audiences
2. Drive follows to nurture into customers
3. Content that performs on TikTok can be adapted for other platforms

Convert TikTok attention to owned assets (email list, website, other platforms) — don't rely solely on TikTok for business.

Profile Optimization

A strong profile is the bridge between a viral video and a new follower. Most profile visits happen within 24 hours of a video performing well — optimize before posting.

Bio formula: "[What you create] for [who] → [outcome/CTA]" Example: "Web design tips for small biz owners → Free audit in bio"

How to Post (Publishing Workflow)

Option 1: TikTok Content Posting API (Business Accounts)

TikTok provides a Content Posting API for approved business accounts.

# Requires: TikTok Developer Account, app with video.publish scope
# Access token obtained via OAuth 2.0

# Step 1: Initialize a video upload
POST https://open.tiktokapis.com/v2/post/publish/video/init/
Content-Type: application/json
Authorization: Bearer {access_token}

{
  "post_info": {
    "title": "Your caption text here",
    "privacy_level": "PUBLIC_TO_EVERYONE",
    "disable_duet": false,
    "disable_comment": false,
    "disable_stitch": false,
    "video_cover_timestamp_ms": 1000
  },
  "source_info": {
    "source": "PULL_FROM_URL",
    "video_url": "https://yourhostedvideo.com/video.mp4",
    "chunk_size": 10000000,
    "total_chunk_count": 1
  }
}

Option 2: Scheduling Tools (Buffer, Later, Hootsuite, Publer)

If a scheduling integration is configured, check skills/tiktok/config.json for the tool and credentials. Use the tool's API to schedule the post with video file, caption, and hashtags.

Option 3: Generate-Only Mode (Default)

If no publishing integration is configured:

• Output the full video script (hook, body, payoff)
• Output the caption (copy-ready, under 2,200 chars but ideally keyword-rich and concise)
• Output the hashtag block (3-5 relevant hashtags)
• Flag the best trending sound to use (if applicable)
• Specify ideal posting time based on the account's audience activity

Always ask: "Should I post this directly, or generate the content for you to post?"

Caption Examples

Topic: Why your website is losing leads

Caption:

Your homepage has 3 seconds to make someone stay. Here's what I found checking 50 small business websites last month — and what to fix first. #WebDesign #SmallBusiness #BusinessTips #WebsiteTips

Topic: 5 signs you need a new website

Caption:

If your website does any of these 5 things, it's costing you money right now. Number 3 surprised most of the business owners I showed it to. #WebDesign #LocalBusiness #SmallBizOwner #WebsiteMistakes

TikTok Analytics: Where to Find Each Metric

Navigate to TikTok Studio (studio.tiktok.com) or the in-app Creator Tools to find:

Key rule: Check analytics 24-48 hours after posting, not immediately. TikTok distributes over time and initial signals can be misleading.

Commands / Triggers

• "Create a TikTok about [topic]" → Full video script: hook, body, payoff, caption, hashtags, sound suggestion
• "Write a hook for [topic]" → Generate 5 hook options for testing
• "Plan this week's TikTok content" → 3-5 video concepts with scripts
• "Post to TikTok" → Publish via configured API or generate-only package
• "What's trending on TikTok?" → Surface current trending sounds and topics in the configured niche
• "Optimize my TikTok profile" → Audit username, bio, pinned videos, and provide improvements
• "Check my TikTok analytics" → Pull from TikTok Analytics API if configured, or guide to TikTok Studio
• "Create a response video to this comment" → Generate script for comment-response format