Form CRO Skill
Trigger
Optimise forms for higher completion rates.
Trigger phrases: "optimise this form", "form conversion", "reduce form abandonment", "form UX", "checkout form"
Process
- Analyse: Current fields, completion rate, drop-off points
- Reduce: Remove unnecessary fields, consolidate where possible
- Restructure: Multi-step if >4 fields, logical grouping, progress indicators
- Optimise: Labels, placeholders, validation, error handling, autofill
- Test: Recommend A/B tests for changes
Key Principles
- Every field you remove increases completion by ~5-10%
- Multi-step forms convert 86% higher than single-step (for 5+ fields)
- Inline validation > submit-and-see-errors
- Social auth reduces friction by 50%+ for signups
- "Continue" > "Submit" > "Next" for button text
- Show "X of Y steps" for multi-step forms
- Save partial progress for long forms
- Required vs optional: mark optional, not required (fewer fields feel lighter)
Output
Redesigned form specification with: field list, order, validation rules, error messages, multi-step breakdown (if applicable), and button copy.