social-selling（社会销售）

Social Selling Skill

When to Use

• Prospect is active on LinkedIn, X, or niche communities.
• Outreach needs warmer entry points than cold email.
• SDRs must nurture accounts over weeks via digital touchpoints.
• Need to convert marketing engagement (webinars, posts) into conversations.

Framework

1. Core Principles – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.
2. Engagement Ladder – monitor > micro-engage > value drops > DM > follow-through into email/call.
3. Signal Tracking – monitor posts, job changes, events, and mutual connections for context.
4. Cadence Planning – mix comments, shares, and DMs each week per target account.
5. Measurement – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.

Templates

• DM Scripts: See references/engagement_playbook.md for scripts and signal tracking.
• Checklist: See assets/social_checklist.md for daily/weekly routines.
• Social listening checklist: (signals: hiring, promotions, launches, exec moves).
• Weekly activity planner: (3 comments, 2 value shares, 1 DM per target account).

Tips

• Engage within 30 minutes of prospect activity when possible for better visibility.
• Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy.
• Tie every outreach to proof (mutual connections, customer stories) to earn trust.
• Move hot threads to email/call quickly and log outcomes for attribution.