Competitor Analysis Report
Generate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations.
How to Use
/competitor-analysis-report "Notion" "Obsidian" "Coda" "Roam Research"
/competitor-analysis-report "My SaaS product" --competitors "Competitor A, Competitor B, Competitor C"
/competitor-analysis-report brief.txt$ARGUMENTS[0]= The primary business/product being analyzed (client's product or a focus company)- Remaining arguments = 2-5 competitors to analyze
Report Generation Process
Step 1: Research Each Competitor
For each company/product, gather:
- Product overview: What they do, who they serve
- Features: Core features and capabilities
- Pricing: Plans, tiers, free tier availability
- Target audience: Who they market to
- Positioning: How they describe themselves (tagline, value prop)
- Strengths: What they're known for
- Weaknesses: Common complaints, gaps, negative reviews
- Recent changes: New features, pricing changes, pivots
Use web search and publicly available information only.
Step 2: Generate the Report
Structure the report as follows:
# Competitive Analysis Report
**Prepared for**: [Client/Product Name]
**Date**: [Today's date]
**Competitors Analyzed**: [List]
---
## Executive Summary
[3-5 sentence overview of the competitive landscape.
Key finding. Biggest opportunity. Primary threat.]
---
## Competitor Profiles
### [Competitor 1]
- **Founded**: [Year]
- **Headquarters**: [Location]
- **Positioning**: "[Their tagline or value prop]"
- **Target Market**: [Who they serve]
- **Key Differentiator**: [What makes them unique]
[Repeat for each competitor]
---
## Feature Comparison Matrix
| Feature | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|---------|---------------|----------|----------|----------|
| [Feature 1] | ✅ | ✅ | ❌ | ✅ |
| [Feature 2] | ✅ | ✅ | ✅ | ❌ |
| [Feature 3] | ❌ | ✅ | ✅ | ✅ |
| ... | | | | |
**Key Takeaway**: [1-2 sentences on where you lead and lag]
---
## Pricing Analysis
| Plan | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|------|---------------|----------|----------|----------|
| Free Tier | [Details] | [Details] | [Details] | [Details] |
| Basic/Starter | $X/mo | $X/mo | $X/mo | $X/mo |
| Professional | $X/mo | $X/mo | $X/mo | $X/mo |
| Enterprise | Custom | Custom | $X/mo | Custom |
**Price Positioning**: [Where client sits relative to market — premium, mid-market, value]
**Key Takeaway**: [Pricing opportunity or risk]
---
## SWOT Analysis
For each competitor:
### [Competitor 1] SWOT
| Strengths | Weaknesses |
|-----------|------------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |
| Opportunities | Threats |
|--------------|---------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |
---
## Market Positioning Map HIGH PRICE
│
Enterprise │ Premium
[Comp 3] │ [Comp 1]
│LOW ─────────────────┼───────────────── HIGH FEATURES │ FEATURES │ Budget │ Best Value [Comp 2] │ [You] │ LOW PRICE
---
## Opportunities & Threats
### Opportunities (Where You Can Win)
1. **[Gap in competitor offerings]**: [How to exploit it]
2. **[Underserved segment]**: [How to capture it]
3. **[Competitor weakness]**: [How to position against it]
### Threats (What to Watch)
1. **[Competitor advantage]**: [How to defend against it]
2. **[Market trend]**: [How it could impact you]
3. **[New entrant risk]**: [Who might enter the space]
---
## Strategic Recommendations
### Immediate Actions (Next 30 Days)
1. [Specific, actionable recommendation]
2. [Specific, actionable recommendation]
### Medium-Term (Next Quarter)
1. [Strategic initiative]
2. [Feature/positioning change]
### Long-Term (Next 6-12 Months)
1. [Market positioning play]
2. [Competitive moat building]
---
## Appendix
- Data sources and methodology
- Detailed feature descriptions
- Competitor screenshots/examples (described, not included)Step 3: Output
Save to output/competitor-analysis/:
output/competitor-analysis/
report.md # Full report in Markdown
report.html # Professional HTML version
executive-summary.md # Standalone exec summary (1 page)
feature-matrix.csv # Spreadsheet-ready comparisonThe HTML version should have:
- Professional styling (clean typography, tables with borders)
- Print-friendly layout
- Table of contents with anchor links
- Page breaks between major sections
Quality Standards
- All data points are from publicly available sources
- Feature comparison covers at least 10 features
- Pricing is current and accurate
- SWOT analysis has at least 3 points per quadrant
- Recommendations are specific and actionable (not generic advice)
- Executive summary can stand alone (client can forward to their boss)
- No speculation presented as fact — clearly label assumptions
- Report is professional enough to present to stakeholders