- name
- shopify-pr-strategy
- description
- Build a PR and press coverage strategy for Shopify stores to earn media mentions, backlinks, and brand authority. Triggers: pr strategy, press coverage, media outreach, get press mentions, public relations shopify
- allowed-tools
- Bash
- metadata
- openclaw
- homepage
- https://github.com/mguozhen/shopify-pr-strategy
Shopify PR & Press Coverage Strategy
A complete public relations strategy for Shopify merchants to earn media coverage, build brand authority, and generate high-quality backlinks. This skill develops pitchable story angles, media target lists, press release templates, and relationship-building tactics with journalists and bloggers.
Usage
PR strategy for: <store niche or URL>
press coverage plan: <brand description>
media outreach for: <product category>
get press for my store: <store type>What You Get
- Story Angle Development — 10 pitchable narratives for your brand
- Media Target List — Publications, blogs, and journalists to target by tier
- Pitch Templates — Email outreach scripts with high response rates
- Press Release Framework — Template and distribution strategy
- Journalist Relationship Building — Long-term media relationship tactics
- HARO & Reactive PR — Leveraging media opportunities as they arise
- PR Measurement — Tracking coverage impact on traffic, SEO, and brand