shopee-big-data-analytics（Shopee 大数据分析）

Shopee Big Data Analytics

One-stop analytics for Shopee sellers — product selection intelligence, competitive analysis, sales trend tracking, and marketing insights across Southeast Asian markets (SG, MY, TH, ID, PH, VN, TW).

Commands

shopee product <keyword>          # research product opportunity on Shopee
shopee trends <category>          # trending products and categories
shopee competition <product>      # competitive analysis for a product
shopee store analyze <data>       # analyze your store performance data
shopee keyword <term>             # Shopee keyword research and search volume
shopee marketing <product>        # marketing strategy recommendations
shopee price <product>            # pricing intelligence for a product
shopee market <country>           # market overview for a SEA country
shopee forecast <product>         # sales forecast for a product
shopee report <product>           # comprehensive product/market report

What Data to Provide

• Product or keyword — what you want to research
• Target market — which SEA country (SG, MY, TH, ID, PH, VN, TW)
• Competitor data — paste competing shop/product data from Shopee
• Your store data — sales, traffic, conversion metrics
• Price information — current pricing in local currency

Shopee Market Framework

Southeast Asia Market Overview

Shopee Algorithm Ranking Factors

1. Relevance — keyword match in title, description
2. Sales velocity — recent orders per unit time
3. Conversion rate — view → purchase ratio
4. Rating & reviews — average rating, review count
5. Response rate — seller response to queries
6. Shop rating — overall seller performance score
7. Listing completeness — category, attributes filled
8. Price competitiveness — vs. similar items
9. Shipping speed — faster = ranking boost
10. Shopee Preferred — preferred seller status

Product Opportunity Assessment

Shopee product selection criteria:

Signal              Threshold       Source
Monthly orders      >100/month      Category leaders
Average price       SGD $5-$50      Local currency equivalent
Review count top 5  100-2000        Entry possible
Shops selling       3-20            Not oversaturated
Price margin        >40%            After platform fees

Shopee fee structure:

Commission:         0-5% by category and seller tier
Transaction fee:    2% standard / 1.5% preferred sellers
Payment fee:        Included in transaction fee
Shipping subsidy:   Platform-subsidized (check current promotion)

Net margin calculation:

Selling price:       $XX
- Commission (3%):   -$XX
- Transaction (2%):  -$XX
- COGS + shipping:   -$XX
= Net profit:        $XX
Target margin:       >25%

Shopee Keyword Research

Search behavior by market:

• ID: Search in Bahasa Indonesia, include brand names
• TH: Thai script essential, transliteration helps
• PH: English + Filipino, brand names important
• MY: English + Malay, bilingual approach
• SG: English, quality keywords matter
• VN: Vietnamese, brand names English OK

Keyword strategy:

Primary keywords: Main product category in local language
Long-tail: Product + attribute (color, size, material)
Use case: Product + occasion/purpose
Brand keywords: If stocking branded items

Competitive Analysis Framework

For any product on Shopee:

Top seller analysis (assess top 10 shops):

| # | Shop | Monthly Sales | Price | Rating | Reviews | Response | Badge |
| 1 | xxx  | ~500 units    | $15   | 4.8    | 1,200   | 99%      | Preferred |

Market concentration:

• Top 3 shops >70% of sales → concentrated, hard to enter
• Distributed among 10+ shops → fragmented, opportunity exists
• No dominant seller → blue ocean, move fast

Competitive advantage opportunities:

• Lower price with same quality
• Better product photos
• Faster shipping
• Better customer service (response rate)
• Bundle offers
• Shopee Live presence
• More reviews (aggressive review collection)

Marketing Intelligence

Shopee marketing channels:

1. Shopee Ads — sponsored search + discovery ads

- Target: high-converting keywords first - Budget: start $5-10/day per keyword cluster - Metric: target ROAS >3x

1. Shopee Live — livestream selling

- High conversion for visual products - Schedule during peak hours (8-10 PM local time) - Prepare product demos and exclusive live deals

1. Flash Deals — platform-curated time-limited sales

- Apply through seller center for inclusion - Requires competitive pricing (typically -30%) - High traffic, low margin — useful for ranking boost

1. Voucher Codes — shop or item-level discounts

- Create shop vouchers to increase basket size - Minimum spend vouchers improve order value - Follow buyer vouchers drive acquisition

1. Shopee Affiliates — creator partnership

- List products in Shopee affiliate program - Pay commission to creators who drive sales - 5-10% commission typical

Sales Trend Analysis

Track these Shopee metrics weekly:

Metric              Formula                     Target
View rate change    (This week - Last week)/Last week  Positive
Conversion rate     Orders / Product views       >2%
Response rate       Replies < 12hrs / Total     >95%
Cancellation rate   Cancelled / Total orders    <1%
Return rate         Returns / Delivered         <5%
Shop rating         Platform calculated         >4.7

Seasonal peaks by market:

• 9.9, 10.10, 11.11, 12.12 — Shopee's major sale events (all markets)
• Chinese New Year (Jan-Feb) — SG, MY, TW, VN
• Ramadan/Eid (varies) — ID, MY, PH
• Thai New Year Songkran (April) — TH
• Harbolnas 12.12 — ID national shopping day

Workspace

Creates ~/shopee-analytics/ containing:

• products/ — product research reports
• competitors/ — competitor shop profiles
• keywords/ — localized keyword research
• marketing/ — campaign performance data
• reports/ — comprehensive market reports

Output Format

Every Shopee analysis outputs:

1. Market Overview — category size, growth trend, competition level
2. Product Opportunity Score — 0-100 with factor breakdown
3. Top 10 Competitive Landscape — shops ranked by estimated sales
4. Pricing Intelligence — recommended price with margin calculation
5. Keyword Blueprint — top 10 search terms with local language variants
6. Marketing Calendar — key sales events and recommended promotions
7. Entry Roadmap — 90-day launch plan with milestones and KPIs