- name
- seo-playbook-optimizer
- description
- SEO + GEO content optimizer based on proven internal SOP playbook. Input a URL or keyword + page content, outputs a full SEO audit: keyword matrix, Title Tag/H1 optimization (3 options), article structure (5Ws+1H), internal linking audit, backlink plan by site stage, and GEO (Generative Engine Optimization) strategy using Claude-powered news content flywheel. Triggers: seo audit, seo optimize, keyword analysis, on-page seo, internal link audit, backlink strategy, title tag optimization, article structure, content gap analysis, anchor text, guest post strategy, pillow links, geo strategy, ai seo, generative engine optimization, news content flywheel, topical authority, claude news articles
- allowed-tools
- Bash
- metadata
- openclaw
- homepage
- https://github.com/mguozhen/seo-optimizer
SEO + GEO Playbook Optimizer
Full-stack SEO & GEO audit powered by a battle-tested internal SOP playbook. Covers keyword strategy, on-page optimization, internal linking, link building — plus the Claude News Flywheel strategy for building topical authority recognized by both Google and AI search engines.
Usage
seo audit: [keyword or URL]
seo optimize: [keyword] for [site URL]
analyze seo for: [paste page content here]
geo strategy: [niche or site URL]
news flywheel: [topic or site]Inputs
- Keyword or URL (required)
- Page content / article draft (optional — paste full text for deeper analysis)
- Competitor URLs (optional)
- Site stage:
new(<3mo) |growing(3-12mo) |mature(>12mo)
Output
- Keyword Matrix — primary keyword + semantic variants + search intent
- Title Tag & H1 Optimization — 3 alternatives (parallel / CTA / progressive logic)
- Article Structure — H2/H3 framework using 5Ws+1H, content gap analysis
- Internal Link Audit — anchor text rules, link hierarchy, orphan page detection
- Backlink Plan — tiered by site stage (new / growing / mature)
- GEO Strategy — Claude News Flywheel plan for AI engine authority
- Execution Priority — Quick Wins this week vs. 1-month vs. 3-month roadmap
- SEO Health Score — scored across 6 dimensions out of 100
Core SOP Rules Built-in
- Rankings on page 1 → driven by backlinks; rankings in top 3 → driven by content
- New sites (<3mo): max 1-2 guest posts per important page; always start with pillow links
- Anchor text: same anchor must point to only ONE destination page
- Internal links: 2-5 per page; pillar → child; child → parent + siblings
- Keyword density: natural integration, never keyword-stuffed
SEO + GEO: Claude News Flywheel
Use Claude to continuously generate news articles → publish to a /news section → accumulate topical authority → get recognized as authoritative by both Google and AI engines (ChatGPT, Perplexity, Gemini, Claude).
Why it works:
- Google rewards sites that consistently publish fresh, niche-relevant content
- AI search engines (GEO) crawl and cite authoritative domain sources as references
- A news section compounds — 200 news articles beat 10 pillar pages for broad keyword coverage
- Dual benefit: traditional SEO ranking + AI citation probability
Flywheel Steps:
- Pick a niche topic cluster (e.g. "Amazon FBA news", "AI tools updates")
- Use Claude to research + rewrite into original news articles daily/weekly
- Publish to
/newsor/blogwith proper on-page SEO - Add internal links from news articles → money pages
- Over 3-6 months, Google recognizes topical authority → rankings rise
- AI engines start citing your site as a source → GEO traffic begins