/seo-baseline
Essential SEO in 15 minutes. No fluff.
What This Does
Checks the absolute basics that every page needs:
- Title tag (exists, good length, keyword)
- Meta description (exists, compelling, right length)
- OG image (exists, right size)
- Sitemap (exists, accessible)
- robots.txt (allows indexing)
That's it. Not a full audit. Just the table stakes.
Process
1. Fetch Page & Check Meta Tags
Use browser automation or curl to fetch the page:
curl -s "$URL" | head -200Or with browser tools:
mcp__claude-in-chrome__navigate to URL
mcp__claude-in-chrome__javascript_tool to extract meta tagsCheck Title Tag:
document.querySelector('title')?.textContent- Exists
- 50-60 characters
- Contains primary keyword
- Unique (not generic like "Home")
Check Meta Description:
document.querySelector('meta[name="description"]')?.content- Exists
- 150-160 characters
- Compelling (would you click?)
- Contains primary keyword
Check OG Tags:
({
title: document.querySelector('meta[property="og:title"]')?.content,
description: document.querySelector('meta[property="og:description"]')?.content,
image: document.querySelector('meta[property="og:image"]')?.content,
})- og:title exists
- og:description exists
- og:image exists (1200x630px recommended)
2. Check Sitemap
curl -s "${DOMAIN}/sitemap.xml" | head -20- Sitemap exists at /sitemap.xml
- Returns valid XML
- Contains page URLs
If missing, note: "Add sitemap generation to build process"
3. Check robots.txt
curl -s "${DOMAIN}/robots.txt"- robots.txt exists
- Does NOT block important pages
- Points to sitemap
Good robots.txt:
User-agent: *
Allow: /
Sitemap: https://example.com/sitemap.xmlBad robots.txt:
User-agent: *
Disallow: /4. Check Google Search Console
Prompt user:
Is this site added to Google Search Console?
If not:
1. Go to https://search.google.com/search-console
2. Add property: [domain]
3. Verify ownership (DNS or HTML file)
4. Submit sitemap
This enables Google to find and index your pages.Output Format
SEO BASELINE CHECK: volume.app
═══════════════════════════════════════════════════
TITLE TAG ✅ PASS
"Volume - Track Your Lifts"
52 characters (good)
Contains keyword "track lifts"
META DESCRIPTION ✅ PASS
"Simple strength training tracker..."
156 characters (good)
Compelling and keyword-rich
OG IMAGE ⚠️ FIX
Missing og:image tag
→ Add: <meta property="og:image" content="https://volume.app/og.png"/>
→ Create 1200x630px image
SITEMAP ✅ PASS
Found at /sitemap.xml
Contains 12 URLs
ROBOTS.TXT ✅ PASS
Allows all crawlers
References sitemap
GOOGLE SEARCH CONSOLE ❓ CHECK
Verify site is added and sitemap submitted
═══════════════════════════════════════════════════
SCORE: 4/5 checks passed
ACTION ITEMS:
1. Create OG image (1200x630px) with product screenshot
2. Add og:image meta tag to layout
3. Verify Google Search Console setup
Time to fix: ~10 minutesQuick Fixes
Missing OG Image
Generate with Gemini image generation or screenshot:
# Option 1: Use existing screenshot
cp screenshot.png public/og.png
# Option 2: Generate with skill
~/.claude/skills/gemini-imagegen/scripts/generate_image.py \
"Product screenshot showing [app name] dashboard, clean modern design" \
public/og.png --size 1200x630Add to <head>:
<meta property="og:image" content="https://example.com/og.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />Missing/Bad Title
Good title formula:
[Primary Keyword] - [Brand] | [Benefit]Examples:
- "Strength Training Tracker - Volume | See Your Gains"
- "Word Puzzle Game - Crondle | Daily Brain Training"
Missing Meta Description
Good description formula:
[What it does] + [Key benefit] + [Call to action or differentiator]Example: "Track your lifts and see your strength progress over time. Simple, focused, no-nonsense. Start your free workout log today."
Missing Sitemap
For Next.js, add to next.config.js:
// next-sitemap.config.js
module.exports = {
siteUrl: 'https://example.com',
generateRobotsTxt: true,
}Then: pnpm add next-sitemap && pnpm next-sitemap
vs /seo-audit
| /seo-baseline | /seo-audit | |
|---|---|---|
| Time | 15 min | 1+ hour |
| Scope | 5 essentials | Full technical SEO |
| When | New product launch | Established site optimization |
| Depth | Surface check | Deep crawl analysis |
Use /seo-baseline for new MVPs. Use /seo-audit when you're ready to optimize.
Related Skills
/seo-audit- Full SEO audit/programmatic-seo- Pages at scale/announce- Uses good SEO for launch posts