seller-audit（卖家审核）

Seller Audit

Running an ecommerce store without a structured monthly review is like driving without a dashboard — you only notice problems after they've already cost you. The Seller Audit skill gives TikTok Shop sellers and multi-channel ecommerce operators a repeatable, thorough framework to assess store health across every dimension that matters: sales velocity, content performance, return and refund rates, fulfillment quality, and untapped growth levers. Instead of reacting to bad months, you build a habit of proactive analysis that compounds over time.

Use when

• You are a TikTok Shop seller preparing your end-of-month review and want a structured template that covers sales, creator performance, product returns, and audience growth in a single session.
• You manage a Shopee, Lazada, or Shopify store and want to benchmark this month's GMV, conversion rate, and average order value against last month's numbers to spot emerging trends early.
• You notice your overall sales have slowed down but aren't sure whether the root cause is weaker content, lower traffic, higher competition, a product issue, or seasonal demand — and you want a diagnostic framework to isolate the variable.
• You are preparing a quarterly business review for investors or internal leadership and need a comprehensive narrative that connects content activity, paid spend, and revenue outcomes into a coherent store performance story.
• You are onboarding a new brand account and want to rapidly audit its historical performance data to identify the top three bottlenecks before planning the next campaign.

What this skill does

Seller Audit guides you through a structured monthly store health check by organizing your performance data into five diagnostic lenses: sales velocity and GMV trends, content and creator attribution, customer return and refund rate analysis, fulfillment and logistics health, and forward-looking growth lever identification. For each lens, the skill generates targeted diagnostic questions, scoring criteria, and prioritized action items. It processes both quantitative inputs (revenue figures, traffic metrics, conversion rates) and qualitative observations (customer complaints, creator feedback, content themes) to produce a balanced audit report with a clear priority list for the coming month. The output is designed to be shared with team members or used directly in planning sessions.

Inputs required

• Store platform (required): Specify which platform(s) you are auditing — TikTok Shop, Shopee, Lazada, Amazon, Shopify, or multi-channel. This determines which metrics and benchmarks are most relevant.
• Monthly revenue and GMV figures (required): Total GMV, number of orders, average order value, and conversion rate for the current month and the prior month. Even rough estimates are acceptable — the skill will flag which gaps need more precise data.
• Top 3–5 SKUs by revenue (required): List the products that drove the most sales this month, including their individual conversion rates and return rates if available.
• Content performance summary (optional): Number of videos published, total views, shop clicks, and top-performing video URLs or descriptions. Providing this enables creator attribution analysis and content efficiency scoring.
• Customer feedback highlights (optional): A brief summary or sample of recent reviews, return reasons, and support tickets. Including this allows the audit to surface product or experience issues driving churn.

Output format

The audit output is structured as a five-section report. The first section, Sales Velocity Summary, presents a period-over-period comparison table with variance flags and trend interpretation. The second section, Content & Creator Attribution, breaks down which content types or creators drove the most revenue and identifies underperforming assets. The third section, Return & Refund Diagnostic, calculates return rate by SKU and maps common return reasons to root causes. The fourth section, Fulfillment Health Check, flags logistics KPIs including on-time delivery rate, negative shipping reviews, and warehouse bottlenecks. The fifth section, Growth Lever Prioritization, lists three to five specific opportunities ranked by estimated impact and implementation effort, each with a recommended next action and owner. The total output is typically 600–900 words in structured prose and table format.

Scope

• Designed for: ecommerce operators, TikTok Shop sellers, brand teams, and ecommerce agency account managers
• Platform context: TikTok Shop, Shopee, Lazada, Amazon, Shopify, and multi-channel setups
• Language: English

Limitations

• This skill does not connect to live platform dashboards or pull real-time data — you need to copy in your own metrics manually or from an export file.
• Benchmarks referenced are general ecommerce industry norms; category-specific benchmarks (e.g., beauty vs. electronics) will vary and should be validated against your own historical baselines.
• The audit framework is advisory and based on the inputs you provide — it cannot detect data entry errors or account for platform policy changes that may affect your metrics.