influData Platform Help
Helps the user with influData platform questions — from AI-powered creator discovery and audience analysis through campaign tracking, social listening, outreach mailing, and reporting.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
- What do you need help with?
- A) Finding influencers — search, filters, lookalikes - B) Analyzing a creator — audience quality, demographics, engagement - C) Campaign tracking — setting up tracking, reading KPIs, reporting - D) Social listening — brand mentions, hashtag tracking, UGC discovery - E) Outreach mailing — emailing creators from influData - F) Co-Pilot AI — using the AI assistant for profile insights - G) Chrome extension — viewing creator data on Instagram/TikTok - H) Pricing / plan selection - I) Something else — describe it
- Which social platforms are you targeting?
- A) Instagram - B) TikTok - C) YouTube / YouTube Shorts - D) Twitch - E) Snapchat / Facebook - F) Multiple — specify which
- What's your influData plan?
- A) Pro (€599/mo) - B) All-In (€1,199/mo) - C) Enterprise (custom) - D) Free trial / evaluating - E) Not sure
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
Step 2 — Route or answer directly
If the request maps to a specialized skill, route:
- Ad campaign strategy / targeting / bidding →
/sales-retargetingor/sales-b2b-advertising - Email marketing to subscribers →
/sales-email-marketing - Affiliate program design →
/sales-affiliate-program - UGC gallery / shoppable content →
/sales-tagshop - Tool integration architecture →
/sales-integration
Otherwise, answer directly from platform knowledge below.
Step 3 — influData platform reference
Read references/platform-guide.md for detailed module documentation, pricing, integrations, and data model.
*You no longer need the platform guide details — focus on the user's specific situation.*
Step 4 — Actionable guidance
Based on the user's specific question:
- Step-by-step instructions — walk through the task in influData
- Search strategy — how to construct effective prompts and filter combinations
- Audience vetting framework — which metrics matter most for the user's goals
- Campaign setup checklist — what to configure before launching tracking
- Reporting templates — how to structure influencer campaign reports
Creator vetting checklist
| Check | What to look for | Red flag |
|---|---|---|
| Engagement rate | 1-3% for 100K+, 3-6% for under 100K | Under 1% or suspiciously over 10% |
| Follower growth | Steady organic growth | Sudden spikes (purchased followers) |
| Audience location | Matches target market | Audience in unexpected countries |
| Audience authenticity | Low fake follower % | Over 30% suspicious accounts |
| Brand collaborations | Complementary brands | Competitor collaborations |
| Content quality | Consistent, on-brand | Inconsistent posting, off-topic |
Gotchas
*Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*
- Audience reports are rationed. Pro gets 300/year, All-In gets 1,200/year. Each time you unlock a creator's audience demographics, it consumes one report. Plan your vetting workflow to avoid burning reports on creators you'll reject for other reasons (check engagement rate and content quality first — those are free).
- Pro plan doesn't include all platforms. Pro covers Instagram, TikTok, and YouTube only. If you need Twitch, Snapchat, or Facebook data, you need All-In or Enterprise.
- Sentiment analysis is rationed. Pro gets 10 community sentiment analyses per year, All-In gets 30, Enterprise gets 120. The "shitstorm detection" and comment analysis features — arguably the most differentiated features — are very limited on Pro.
- No public API docs. If you need programmatic access to influData data, you must be on Enterprise and request API documentation from their sales team. There's no self-serve developer portal.
- 12-month minimum on all plans. There's no monthly billing option. Factor this into your evaluation — you're committing to at least €7,188 (Pro) or €14,388 (All-In) annually.
- Audience data can be slow. Capterra reviewers note that unlocking audience demographic reports has gotten slower over time. Plan for this during time-sensitive campaign planning.
- Data accuracy varies by platform. Some reviewers report occasional inaccuracies in audience data, particularly for smaller creators or newer platforms (Twitch, Snapchat). Cross-reference key data points with the creator's own analytics when possible.
- Lookalike builder is powerful but needs good seeds. The AI Lookalike Builder requires up to 3 brands or 10 creators as input. If your seed profiles are too diverse, results will be scattered. Use seeds with similar audience profiles for best results.
- Self-improving: If you discover something not covered here, append it to
references/learnings.mdwith today's date.
Related skills
/sales-influencer-marketing— Influencer marketing strategy across platforms (Modash, influData, Creator.co). Platform comparison, discovery, vetting, ROI tracking/sales-modash— Modash platform help — discovery, tracking, Shopify gifting, payments, API/sales-creatorco— Creator.co platform help — London AI agent, UGC rights, affiliate tracking/sales-collabstr— Collabstr platform help — influencer and UGC creator marketplace, escrow payments, campaign posting/sales-tagshop— UGC video ads and shoppable galleries for ecommerce/sales-affiliate-program— Affiliate and creator partnership program design/sales-content— Sales content management and governance/sales-retargeting— Retargeting strategy for campaign audiences/sales-cadence— Multi-channel outreach cadence design (for B2B, not creator outreach)/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Find fitness influencers for a product launch
User says: "I need to find fitness influencers in the US with 50K-200K followers for a protein bar launch" Skill does:
- Uses AI prompt search: "fitness influencers in the United States, 50K-200K followers, posts about nutrition, protein, or gym content"
- Applies filters: location (US), follower range, engagement rate minimum (2%+)
- Vets top results: check audience demographics (US-based audience, 18-35 age range), fake follower %, brand collaboration history (no competitor bars)
- Saves vetted creators to a collection for the campaign
- Uses audience overlap to ensure selected creators don't share too much audience Result: Curated list of vetted fitness creators with complementary audiences, ready for outreach
Example 2: Track an Instagram campaign
User says: "I've booked 10 creators for an Instagram campaign — how do I track everything in influData?" Skill does:
- Creates a new campaign in Campaign Management with campaign goals and KPIs
- Adds all 10 creators to the campaign by handle
- Configures automatic story detection and post tracking
- Sets up the live dashboard with EMV, reach, engagement, and CPM views
- Enables sentiment analysis (requires All-In plan) to monitor comment sentiment Result: Campaign tracking live with automatic content detection and real-time KPI dashboard
Example 3: Vet a creator for fake followers
User says: "A creator with 500K followers wants $5,000 for a post — how do I check if they're legit?" Skill does:
- Searches the creator in influData and opens their profile
- Reviews fake follower detection score — what percentage of followers are suspicious
- Checks engagement rate against category benchmarks (should be 1-3% for 500K)
- Examines follower growth chart for suspicious spikes (purchased followers)
- Reviews audience demographics — if a US-focused brand, audience should be primarily US-based
- Checks brand collaboration history for past campaign performance Result: Data-driven assessment of creator legitimacy with specific metrics to justify or reject the $5,000 ask
Troubleshooting
Audience report taking too long to load
Symptom: Clicked "unlock audience data" but the report is still loading after several minutes Cause: Known performance issue noted by multiple reviewers — audience reports have gotten slower over time, especially for creators with large followings Solution: Wait up to 5 minutes for large profiles. If still loading, try refreshing the page. For time-sensitive decisions, check the creator's free metrics first (engagement rate, follower count, content) and only unlock audience data for your shortlist. Contact influData support if the issue persists — their support is highly rated (9.6/10).
Search results don't match expectations
Symptom: AI prompt search returns irrelevant creators or misses obvious matches Cause: Natural-language search is powerful but can misinterpret vague queries. The AI may weight different factors than you expect. Solution: Be specific in prompts — include platform, location, follower range, content topic, and audience demographics. Use the 15+ manual filters to narrow results after the AI search. Try the Lookalike Builder with known good creators as seeds for more targeted discovery.
Campaign not detecting creator content
Symptom: Creator posted but the campaign dashboard doesn't show the content Cause: Content detection relies on matching the creator's handle and tracking parameters. Stories have a 24-hour detection window. Some content formats may take longer to index. Solution: Verify the creator's handle is correctly added to the campaign. For stories, influData auto-detects and archives them, but there can be a delay of 1-2 hours. If posts aren't appearing after 4+ hours, check that the creator posted from the correct account and that the content is public (not restricted or close-friends only).