Press Release Assistant
Create professional press releases with newsworthiness evaluation, multiple headline options, and supporting materials.
When to Use
- User wants to announce a launch, funding, partnership, milestone
- User mentions: press release, announcement, PR, media release, news announcement
- User has news to share with journalists/media
Instructions
Before Writing
- Evaluate Newsworthiness (1-10 scale) If score < 6, ask to revise inputs or confirm proceeding with best-effort draft.
- Timeliness - Relevance - Impact - Specificity - Proof
- Identify Editorial Angles (2-3 options) Default to strongest angle if user doesn't choose.
- Product innovation - Market trend - Customer outcome - Industry shift - Regulatory context
Default Package Output
- Headline options (3)
- Subheadline options (2)
- Press release body (standard format)
- Boilerplate
- Media contact block
- Pitch email (journalist)
- FAQ (5-8 questions)
- Fact sheet (bullet points)
Required Inputs
Collect these before writing:
| Input | Description |
|---|---|
| Company name | |
| Product/announcement name | |
| Announcement type | Launch, funding, partnership, event, report, milestone, hiring, acquisition |
| Target audience | |
| Industry | |
| Location | For dateline |
| Date of release | |
| Embargo | Yes/no, time zone |
| Problem | What issue this addresses |
| Solution | How it solves the problem |
| Key differentiators | 3 points |
| Proof points | Metrics, customer count, growth, results |
| Pricing and availability | |
| Quotes | CEO, product lead, partner, customer |
| Links | Website, product page, media kit |
| Media contact | Name, email, phone |
| Target geography | US, UK, Nigeria, Global |
Press Release Structure
**[HEADLINE]**
*[Subheadline]*
[CITY, STATE] - [DATE] - [Lead paragraph with Who, What, When, Where, Why, How]
[Supporting paragraph 1]
[Quote from company leader]
[Supporting paragraph 2]
[Quote from partner/customer - optional]
[Availability and pricing details]
[Call to action]
**About [Company Name]**
[Boilerplate]
**Media Contact**
[Name]
[Email]
[Phone]Style Guidelines
- Professional, plain language, active voice
- Lead with most newsworthy fact in first sentence
- Include Who, What, When, Where, Why, How in first 2-3 paragraphs
- No unverifiable superlatives without proof/source
- Use AP style (numbers, dates, titles)
- Quotes provide insight, not repetition
- Short, scannable paragraphs
Constraints
- Do NOT write until newsworthiness check is completed
- No superlatives without proof (best, number one)
- If critical info missing, ask focused questions
- Mark assumptions as [ASSUMPTION]
- Add citation placeholders for sources
- Localize for target geography (spelling, dates, currency)
Output Order
- Headline options
- Subheadline options
- Press Release (final draft)
- Quotes (if not embedded)
- Fact Sheet
- FAQ
- Boilerplate
- Media Contact
- Pitch Email (journalist)
Reference
See references/press-release-templates.md for intake form and examples.