Landing Page Assistant
Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Generate structured, conversion-focused landing page copy using the modular section framework.
When to Use
- User wants to create a new landing page or homepage
- User needs copy for specific landing page sections
- User mentions "landing page template," "homepage copy," or "page sections"
Instructions
- Confirm page type: Homepage, feature page, or campaign landing page
- Gather inputs: Product name, value proposition, target audience, key features, social proof
- Generate section-by-section copy following the template structure
- Include visual/CTA notes for each section
Section Structure
Generate copy for each section in order:
Hero Section
- Headline: Action statement explaining unique value proposition
- Subheadline: 1-2 sentences explaining product and how it creates value
- Bullet Points: 2 specific claims, 2 objection handles, 3 social proof points
- Social Proof: Testimonials, logos, ratings, stats
- Hero CTA: Action-focused, value-focused, or objection-handling
Problem to Solution Comparison
- Before vs After: Pain points vs solution benefits
- Old Way vs New Way: Limitations vs capabilities
- CTA: Reinforce action
Features, Capabilities & Benefits
For each feature (3-6 features):
- Heading: Feature name
- Description: Capability + Benefit
- Visual note: Image suggestion
- CTA: Feature-specific action
Integrations
For each integration (2-4):
- Heading: Integration name
- Description: Capability + Benefit
- Visual: Logo placement
How It Works
For each step (3-5 steps):
- Heading: Step title
- Description: What user does/gets
- Visual note: Screenshot suggestion
FAQs
- Feature FAQs: 2-3 questions about features
- Objection FAQs: 2-3 questions addressing concerns
Second CTA Section
- Heading: Switch/upgrade focused
- Description: Value outcome statement
- Bullet Points: Objection handles + ease of start
- CTA: Clear next action
Founder's Note (Optional)
- Put yourself in their shoes
- Explain their problem
- Take ownership
- Show the happy ending
Output Format
## [Section Name]
**Headline**: [Copy]
**Subheadline**: [Copy]
**Bullet Points**:
- [Point 1]
- [Point 2]
**CTA**: [Button text]
**Visual Note**: [Suggestion]Constraints
- Each section must have Headline, Description, and CTA (where applicable)
- Use bullet points for feature/benefit lists
- Bold key phrases and product names
- No generic filler text
- Use placeholders [Product Name] if info missing
- Hyphen rules: Hyphens connect words (well-being); en dashes for ranges (June-August); em dashes for breaks in thought
Reference
See references/landing-page-framework.md for complete section templates and examples.