Product Hunt Community Outreach
This skill helps you leverage online communities to amplify your Product Hunt launch while maintaining authenticity and following community guidelines.
When to Use This Skill
- Identifying communities relevant to your product
- Crafting community-appropriate posts
- Timing cross-platform promotion
- Building relationships before launch
- Avoiding spam flags and bans
The Golden Rules
Rule 1: Be a Member First
- Participate for 2-4 weeks before launch
- Add value through comments and discussions
- Build karma/reputation organically
- Never cold-post your launch
Rule 2: Provide Value, Not Just Promotion
- Share learnings, not just links
- Answer questions in your domain
- Help others with their launches
- Make posts interesting standalone
Rule 3: Follow Each Community's Rules
- Read sidebar/rules before posting
- Check if self-promotion is allowed
- Note any format requirements
- Respect moderators
Platform-by-Platform Guide
Relevant Subreddits
General Startup/Product:
- r/SideProject (253k) - Very friendly to makers
- r/startups (960k) - Broader startup discussion
- r/Entrepreneur (2.4M) - Business-focused
- r/smallbusiness (1.3M) - SMB audience
- r/InternetIsBeautiful (17M) - Cool web things
Tech/Development:
- r/webdev (1.7M) - Web development
- r/programming (5.6M) - General programming
- r/learnprogramming (3.5M) - Beginners
- r/opensource (400k) - Open source projects
- r/selfhosted (280k) - Self-hosted solutions
Specific Niches:
- r/SaaS (44k) - SaaS products
- r/nocode (120k) - No-code tools
- r/artificial (1.4M) - AI products
- r/productivity (1.1M) - Productivity tools
- r/design (470k) - Design tools
Product Hunt Specific:
- r/ProductHunters (small but targeted)
Reddit Posting Strategy
Pre-Launch (2-4 weeks before):
- Join relevant subreddits
- Comment helpfully on 10-20 posts
- Build karma organically
- Observe what content works
Launch Day Post Template:
Title: I built [Product] to solve [specific problem] -
launching on Product Hunt today
Hey r/[subreddit]!
After [X months] of building, I'm finally launching
[Product] on Product Hunt today.
**The Problem:**
[2-3 sentences about the problem]
**What I Built:**
[2-3 sentences about your solution]
**What Makes It Different:**
[Your unique angle]
**Current Status:**
- [Key metric or milestone]
- [Another relevant detail]
**Looking For:**
- Honest feedback on the concept
- Suggestions for improvement
- [Specific question for community]
Product Hunt link: [URL]
Happy to answer any questions about the build,
the tech stack, or the journey!Reddit Best Practices
- ✓ Post during active hours (9 AM - 5 PM local)
- ✓ Respond to every comment
- ✓ Be humble and open to criticism
- ✓ Share actual value/learnings
- ✓ Use authentic language
Reddit Avoid
- ❌ Posting in 10+ subreddits at once (spam)
- ❌ Using the same text everywhere
- ❌ Just dropping a link
- ❌ Ignoring negative feedback
- ❌ Posting in large subreddits without karma
Indie Hackers
Why Indie Hackers Works
- Community of makers/founders
- Celebrate launches and milestones
- Value transparency and learning
- Often reciprocal support
Indie Hackers Post Template
Title: Just launched [Product] on Product Hunt -
here's what I learned building it
Hey IH community!
Today I launched [Product] on Product Hunt and wanted
to share the journey.
**📝 The Backstory**
[How you got the idea, why you built it]
**🔨 What I Built**
[Product] is [description]. It helps [audience]
[achieve outcome].
**📊 Key Numbers**
- Time to build: [X months]
- Lines of code: [X] (or tech stack)
- Beta users before launch: [X]
- Current MRR: [X or "pre-revenue"]
**💡 Lessons Learned**
1. [Key lesson]
2. [Key lesson]
3. [Key lesson]
**🎯 What's Next**
[Your roadmap or next steps]
**🙏 The Ask**
Would love feedback from this community:
- [Specific question]
- [Specific question]
Product Hunt: [Link]
Website: [Link]
AMA about the build!Indie Hackers Best Practices
- ✓ Share real numbers (transparency wins)
- ✓ Focus on the journey, not just the product
- ✓ Engage with other launches too
- ✓ Join relevant IH groups
- ✓ Follow up with results post
Hacker News
Hacker News Reality Check
- Very high bar for quality
- Community can be harsh
- Not for every product
- Best for: Dev tools, technical products, novel tech
HN Post Strategy
Show HN Format:
Title: Show HN: [Product Name] – [Brief description]
[Link to product]
Then in comments, add context:
Hey HN! I built [Product] because [reason].
Technical details:
- Built with [tech stack]
- [Interesting technical challenge]
- [Performance/scale info]
I'd appreciate any feedback, especially on:
- [Technical question]
- [UX question]
Happy to discuss the implementation!HN Best Practices
- ✓ Technical substance required
- ✓ Be ready for tough questions
- ✓ Respond thoughtfully to criticism
- ✓ Don't ask for upvotes (ever)
- ✓ Time it well (morning US)
HN Avoid
- ❌ Marketing speak
- ❌ "AI-powered" without substance
- ❌ Voting rings (will get you banned)
- ❌ Complaining about downvotes
Other Communities
Discord Servers
- Find servers related to your niche
- Participate genuinely first
- Check if #self-promotion channels exist
- Don't DM spam
Slack Communities
- Many industries have Slack groups
- Similar rules as Discord
- Often more professional
Facebook Groups
- Still relevant for certain niches
- B2B groups can be valuable
- Follow group rules strictly
Product-Specific Communities
- Dev.to (developers)
- Hashnode (developers)
- Lobste.rs (tech)
- Designer News (designers)
- Growth Hackers (marketing)
Timing Strategy
Pre-Launch (2-4 weeks)
- Join all relevant communities
- Comment on 20+ posts
- Build relationships
- Save posts where you can share later
Launch Week
- Soft mentions in comments
- Help others, mention your launch naturally
- Prepare posts for each platform
Launch Day
- Space out community posts (not all at once)
- Different post for each community
- Monitor and respond quickly
Post-Launch
- Share results and learnings
- Thank communities
- Continue participating
Community Post Checklist
Before Posting
- Am I a recognized member of this community?
- Have I read the rules?
- Is self-promotion allowed?
- Does my post provide value beyond promotion?
- Is my post format appropriate?
After Posting
- Monitoring for comments
- Responding to all feedback
- Thanking people for support
- Not getting defensive about criticism
Output Format
COMMUNITY OUTREACH PLAN FOR: [Product Name]
TARGET COMMUNITIES:
1. Reddit
Subreddits: [List with member counts]
Pre-launch activity: [Status]
Post timing: [When]
2. Indie Hackers
Groups: [Relevant groups]
Pre-launch activity: [Status]
Post timing: [When]
3. Hacker News
Suitable: [Yes/No and why]
Post timing: [When]
4. Other
[List other communities]
POSTING SCHEDULE:
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]
PRE-LAUNCH CHECKLIST:
- [ ] [Community]: [X] comments, [X] karma
- [ ] [Community]: [Status]
- [ ] [Community]: [Status]
POST DRAFTS:
[Include customized drafts for each community]