- name
- openclaw-meta-ads
- description
- Shared Meta Ads skill for OpenClaw agents. Analyze Meta (Facebook and Instagram) ad accounts, campaigns, ad sets, ads, insights, and lead-form data with a production-safe read-first workflow. Use when an agent needs Meta Ads reporting, account audits, creative or audience diagnostics, lead-form review, or recommendations before live ad changes. Require explicit approval before any write action.
OpenClaw Meta Ads
Use this skill for Meta Ads work across agents.
This is a shared skill, not a Poseidon-only skill. Keep account-specific tokens, account IDs, and business rules outside the core skill.
Use this skill for
- account and campaign performance reporting
- insights analysis
- campaign, ad set, and ad diagnostics
- lead-form and lead pipeline review
- creative and audience review
- structured recommendations before live changes
Default stance
Start read-only. Analyze first, recommend second, change last. Do not make live Meta Ads changes without explicit approval.
Access model
Meta account access is agent-specific. The skill is shared, but each agent should use its own token, account ID, and permissions. If credentials or permissions are missing, stop and fix access before pretending the skill can do real work.
Setup and references
Read only what you need:
references/api-setup.mdfor token, permission, and connection basicsreferences/account-structure.mdfor campaign, ad set, ad, creative, insights, and leads structurereferences/insights-queries.mdfor common query patternsreferences/audit-workflows.mdfor practical review flowsreferences/optimization.mdfor optimization heuristics and common mistakesreferences/browser-fallback.mdonly when API access is unavailable or UI confirmation is explicitly needed
Safety rules
- never expose tokens or secrets in files or chat
- prefer read-only analysis before any operational change
- require explicit approval for pausing, enabling, editing, budget changes, or creative changes
- treat optimization guidance as heuristic, not universal truth
- scrub lead data for PII before broader reasoning when needed
Output style
Lead with findings and recommended actions. Keep reports practical:
- what is happening
- what looks wrong
- what to check next
- what to change, if approved