On-Page Optimization Checklist
When to Use
- Writing a new page or blog post targeting a specific keyword cluster.
- Refreshing an existing asset to regain rankings.
- QA before publishing to ensure metadata/structure compliance.
Framework
- Search Intent Match – confirm headline + intro address intent quickly.
- Metadata – title <60 chars with primary keyword, compelling meta description, og tags.
- Structure – H1 exact match, H2/H3 covering supporting terms, TOC for long form.
- Copy Enhancements – add stats, quotes, proof points, multimedia blocks.
- Internal/External Links – link to pillar + related clusters; cite credible sources.
- Conversion Hooks – contextual CTAs, sticky bars, lead magnets.
- Accessibility – descriptive alt text, ARIA labels, high contrast.
- Structured Data – FAQ, HowTo, Article schema as relevant.
Templates
- Optimization diff table (Element, Current, Recommended, Rationale).
- CTA matrix aligning funnel stage with offers.
- Internal link planner.
Tips
- Keep paragraph length 2–3 sentences for readability.
- Embed video/audio transcripts for multimedia.
- Track refresh date + metrics to measure impact.