Enterprise Sales
Scope
Covers
- Running a single enterprise deal (mid-market → enterprise) from qualification to signature
- Mapping the buying committee and empowering a champion
- Preventing “no decision” outcomes (status quo / ghosting) with decision enablement + MAP
- Procurement + contracting workflows (forms, vendor onboarding, preferred-vendor objections)
- Security reviews + security questionnaires (packaging answers, coordinating stakeholders)
- POCs/pilots framed as a business case + ROI model (not just technical fit)
- Product-led sales escalation (self-serve usage → enterprise expansion narrative)
When to use
- “Build a mutual action plan for an enterprise deal.”
- “My deal is stuck in procurement/security—help me run it.”
- “We need a champion kit for IT/legal/economic buyer.”
- “They want a POC—help me scope it and build the ROI case.”
- “We have usage but can’t convert to enterprise—build an escalation story.”
When NOT to use
- You’re still validating ICP / first customers (use
founder-sales) - This is a transactional SMB sale without buying committee / procurement / security
- You need legal advice or final contract language (coordinate with counsel)
- You’re building a full sales org / forecasting system (use
building-sales-team)
Inputs
Minimum required
- Product + value: what it does, for whom, and the measurable outcome
- Account: company, segment, current state (existing tools/workflows), urgency/trigger
- Deal context: target package/ACV range, desired timeline, stage, and what “closed-won” means
- Stakeholders known so far: champion candidate, economic buyer, IT/security, legal/procurement, users
- Current friction: what is blocking progress (no decision risk, procurement, security, POC request, etc.)
- Constraints: what you can offer (pilot scope, services, security docs), internal resourcing, red lines
Missing-info strategy
- Ask up to 5 questions from references/INTAKE.md.
- If answers aren’t available, proceed with explicit assumptions and label unknowns in Assumptions & unknowns, plus a short Validation plan.
Outputs (deliverables)
Produce an Enterprise Deal Execution Pack in Markdown (in-chat; or as files if requested):
- Deal snapshot (account, use case, stage, timeline, success definition)
- Buying committee map + champion plan (roles, incentives, concerns, next actions)
- Champion enablement kit (internal pitch + stakeholder one-pagers + objection answers)
- Decision enablement plan (reduce “no decision”: do-nothing cost + decision guide + MAP)
- POC/pilot plan + ROI business case (30-day plan; success metrics; ROI model; decision criteria)
- Procurement + security packet plan (forms tracker, required docs, owners, timelines)
- Close + implementation handoff (commercials, signature plan, kickoff + first value milestones)
- Risks / Open questions / Next steps (always included)
Templates: references/TEMPLATES.md
Workflow (7 steps)
1) Intake + enterprise qualification (what “enterprise” means here)
- Inputs: User context; references/INTAKE.md.
- Actions: Confirm deal type (buying committee, procurement/security, ACV, timeline). Capture the core use case and desired business outcome. Identify the #1 stall risk (no decision vs procurement vs security vs POC).
- Outputs: Deal snapshot + assumptions/unknowns + validation plan.
- Checks: There is a clear outcome, buyer, and timeline (even if assumed).
2) Map the buying committee + pick the champion
- Inputs: Account org context; known stakeholders.
- Actions: Build a buying-committee map (5–7 common roles) and identify a champion (the person who can drive internal consensus). Define each stakeholder’s goals, risks, and required evidence.
- Outputs: Buying committee map + champion plan (what the champion needs next).
- Checks: A single “primary champion” is named (or a plan to find one within 1–2 calls).
3) Arm the champion (enable internal selling)
- Inputs: Use case, value narrative, stakeholder concerns.
- Actions: Produce a champion enablement kit: internal pitch memo, stakeholder one-pagers (IT/security, procurement, legal, economic buyer), and objection/FAQ answers. Include proof artifacts (case studies, security docs list, ROI assumptions).
- Outputs: Champion enablement kit.
- Checks: The champion can forward/share these materials without editing (copy/paste ready).
4) Beat “no decision” with decision enablement + MAP
- Inputs: Current stage; risks; target decision date.
- Actions: Make “do nothing” concrete (cost, risk, missed goals). Define the decision to be made, options, and decision criteria. Build a Mutual Action Plan (MAP) with dates, owners, and required outputs (incl. procurement/security milestones).
- Outputs: Decision enablement plan + MAP.
- Checks: MAP includes a decision meeting date and explicit buyer commitments (not just seller tasks).
5) Design the POC/pilot as a business case (not a feature test)
- Inputs: POC request; success criteria; data available; integration constraints.
- Actions: Reframe the POC as a 30-day pilot to co-create a business case/ROI model. Define measurable success metrics, required data, responsibilities, and decision criteria. If appropriate, propose a paid pilot/POC as a seriousness filter.
- Outputs: POC/pilot plan + ROI model + decision criteria.
- Checks: The pilot produces a decision-ready business case, not just “it works.”
6) Run procurement + security like a project (do the paperwork)
- Inputs: Procurement process; security requirements; contract constraints.
- Actions: Create a tracker for forms, security questionnaires, and vendor onboarding steps. Offer to pre-fill buyer forms to reduce their load. Prepare a minimal security packet checklist and coordinate internal SMEs. Consider contract structuring options (e.g., separate services vs software agreements) where appropriate—without giving legal advice.
- Outputs: Procurement/security tracker + packet checklist + comms plan.
- Checks: Owners and dates exist for every procurement/security task; blockers are explicit.
7) Quality gate + finalize (close-to-implementation)
- Inputs: Draft pack.
- Actions: Run references/CHECKLISTS.md and score with references/RUBRIC.md. Add a signature plan (who signs, when) and an implementation handoff (kickoff, first value milestone). Always include Risks / Open questions / Next steps.
- Outputs: Final Enterprise Deal Execution Pack.
- Checks: Next steps are executable this week; assumptions are explicit; “no decision” risk is actively managed.
Quality gate (required)
- Use references/CHECKLISTS.md and references/RUBRIC.md.
- Always include: Risks, Open questions, Next steps.
Examples
Example 1 (procurement + security stall): “Use enterprise-sales. We’re selling a workflow automation tool to a 5k-employee fintech. We have a champion in Ops, but procurement sent vendor onboarding forms and security wants a questionnaire + SOC 2. Output: an Enterprise Deal Execution Pack with a MAP, procurement/security tracker, and champion enablement one-pagers.”
Example 2 (POC request, ROI focus): “Use enterprise-sales. A healthcare enterprise wants a POC. ACV target $120k. They’re asking for a technical test, but we want to make it a business-case pilot. Output: a 30-day pilot plan with success metrics, ROI model, and a decision-ready business case.”
Boundary example: “Just write a generic enterprise sales script that closes anyone.” Response: explain this skill is deal-specific and evidence-driven; request account context + stakeholders and produce a tailored MAP, champion kit, and pilot/business-case plan instead.