Brand Monitoring 📡
Track brand mentions across social media platforms and analyze sentiment.
Installation
npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g
Features
- Mention Monitoring — Track brand mentions across platforms
- Sentiment Analysis — Positive/negative/neutral classification
- Trend Tracking — Monitor mention volume changes
- Crisis Detection — Alerts for negative spikes or crisis keywords
- Competitor Comparison — Share of voice analysis
- Keyword Extraction — Identify trending topics
- Report Generation — Weekly/monthly reports
Supported Platforms
| Platform | Method | Stability |
|---|
| Reddit | Public JSON API | ⚠️ Rate limited |
| Google News | RSS Feed | ✅ Stable |
| DuckDuckGo | Instant Answer API | ✅ Stable |
| YouTube | HTML/RSS | ⚠️ Unstable |
Analysis Dimensions
| Dimension | Method | Output |
|---|
| Volume | Mention count | Trend graph |
| Sentiment | NLP analysis | Sentiment score |
| Sources | Platform breakdown | Source distribution |
| Keywords | Topic extraction | Word cloud |
| Competitors | Share of voice | Comparison chart |
Usage
Basic Monitoring
python3 scripts/monitor.py "YourBrand"
With Competitors
python3 scripts/monitor.py '{
"brand": "YourBrand",
"competitors": ["CompA", "CompB"],
"platforms": ["reddit", "google_news"]
}'
Demo Mode
python3 scripts/monitor.py --demo
Output Example
📡 Brand Monitoring Report
Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📊 MENTION OVERVIEW
Total Mentions: 127
├── Reddit: 82 (65%)
├── Google News: 35 (28%)
└── YouTube: 10 (8%)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
😊 SENTIMENT ANALYSIS
Positive: 45% ████████░░
Neutral: 38% ███████░░░
Negative: 17% ███░░░░░░░
Overall Score: 7.2/10 ✅
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📈 TREND (7 days)
Mon ████████ 25
Tue ██████ 18
Wed ███████ 21
Thu █████████ 28
Fri ████████ 22
Sat ███ 8
Sun ██ 5
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🔥 TRENDING KEYWORDS
1. quality (32x)
2. shipping (28x)
3. customer service (22x)
4. price (18x)
5. recommended (15x)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⚠️ ALERTS
🔴 Negative spike on Thursday (+40%)
Related to: shipping delays
Recommendation: Monitor and respond
Crisis Detection
| Alert Level | Trigger | Action |
|---|
| 🟢 Normal | < 20% negative | Continue monitoring |
| 🟡 Warning | 20-40% negative | Investigate sources |
| 🔴 Crisis | > 40% negative | Immediate response needed |
Monitoring Workflow
Set up brand keywords
↓
Monitor platforms
↓
Analyze sentiment
↓
Detect anomalies
↓
Generate alerts
↓
Weekly report
Part of Nexscope AI — AI tools for e-commerce sellers.
