- name
- lead-gen-pipeline
- description
- Full automated lead generation pipeline for web design agencies. Finds local businesses without websites or with broken sites, builds demo HTML sites for them, and sends personalized cold pitch emails. Use when asked to "find leads", "run the pipeline", "find businesses without websites", "build demo sites for leads", or "send pitches". Supports full-auto mode or step-by-step execution. Tracks all leads in leads.md.
Lead Gen Pipeline
Full pipeline: find → qualify → build → pitch. Tracks everything in leads.md.
Commands
| What you say | What runs |
|---|---|
run pipeline [trade] in [city, state] | Full auto: find, qualify, build, deploy, email |
find leads [trade] in [city, state] | Steps 1–2 only: search + qualify |
build sites | Step 3–4: build + deploy pending leads |
send pitches | Step 5: email all deployed-but-not-pitched leads |
show leads | Print leads.md summary |
Step 1: Find Leads
Use web_search with queries like:
"[trade] in [city] [state]""best [trade] near [city]" site:yelp.com OR site:thumbtack.com"[trade] [city] [state] contact"
Collect: business name, phone, address, website (if any), source URL.
Aim for 20–40 raw results before filtering.
Step 2: Qualify Leads
For each business, check their website:
- No website → top priority lead ✅
- Website loads but looks bad (mobile broken, no SSL, >5 years old aesthetic) → good lead ✅
- Good modern website → skip ❌
Use web_fetch to check each URL. Look for: missing viewport meta, table layouts, broken images, no HTTPS.
Save qualified leads to leads.md using the schema in references/leads-schema.md.
Max 10–15 qualified leads per run to stay within email limits.
Step 3: Build Demo Sites
For each qualified lead, generate a clean demo HTML site:
Structure:
- Hero: business name + tagline ("Serving [City] Since [Year]")
- Services: 3–5 services based on their trade
- Contact: phone number + service area
- Mobile responsive, pure HTML/CSS, no dependencies
Use their actual business name, phone, trade, and city. Save to demo-sites/[business-slug]/index.html.
See references/demo-site-template.md for the HTML template.
Step 4: Deploy Demo Sites
Deploy each demo site to the VPS. Use the site-cloner skill's VPS deploy pattern.
Port allocation: Start at 8090+ for lead gen demo sites (avoid conflicts with client sites).
Update leads.md with the live demo URL after deploy.
Step 5: Send Pitch Emails
For each lead with status deployed and no pitched_at date:
Use the gog (Gmail) skill to send pitch emails.
Email template: See references/pitch-template.md
Rules:
- Max 20 emails/day
- Personalize: use their business name, city, trade
- Include their live demo URL
- Subject:
[Business Name] — Your New Website is Ready
Update leads.md status to pitched + add pitched_at date after sending.
leads.md Schema
See references/leads-schema.md for the full schema.
Quick format:
| Business | Phone | City | Trade | Website | Demo URL | Status | Pitched |Status values: qualified → built → deployed → pitched → replied → closed