marketing-plan（营销计划）

Marketing Plan Generator

Professional marketing plan generator with web research and Word document output.

Features

• 📋 Marketing Plans: Complete strategy documents
• 📢 Campaign Plans: Multi-channel strategies
• 🌐 Web Research: Fetch latest market data
• 📄 Word Output: Generate .docx files
• 🎯 Target Analysis: Audience segmentation
• 📊 Budget Planning: ROI-focused allocation

How It Works

User request
    ↓
1. Web Search: Fetch latest market data
    ↓
2. AI Analysis: Generate strategy
    ↓
3. Python Code: Create Word document
    ↓
Output: Professional .docx file

Step 1: Understand Requirements

User provides:
- Product/service name
- Target audience
- Budget
- Timeline
- Goals

Step 2: Research Market Data

Agent searches for:

• Competitor information
• Market trends
• Industry benchmarks
• Best practices

Step 3: Generate Word Document

from docx import Document
from docx.shared import Pt, Inches, RGBColor
from docx.enum.text import WD_ALIGN_PARAGRAPH
from datetime import datetime

class MarketingPlanGenerator:
    def __init__(self, product, company, budget):
        self.product = product
        self.company = company
        self.budget = budget
        self.channels = []
        self.timeline = []
        self.goals = []
        self.competitors = []
    
    def add_channel(self, name, budget_pct, description):
        self.channels.append({
            'name': name,
            'budget': self.budget * budget_pct / 100,
            'budget_pct': budget_pct,
            'description': description
        })
    
    def add_milestone(self, date, task, owner):
        self.timeline.append({'date': date, 'task': task, 'owner': owner})
    
    def add_goal(self, metric, target):
        self.goals.append({'metric': metric, 'target': target})
    
    def add_competitor(self, name, strengths, weaknesses):
        self.competitors.append({
            'name': name,
            'strengths': strengths,
            'weaknesses': weaknesses
        })
    
    def generate_docx(self, output_path, lang='en'):
        """Generate professional Word document with excellent formatting"""
        doc = Document()
        
        # Set page margins
        section = doc.sections[0]
        section.top_margin = Cm(2.54)
        section.bottom_margin = Cm(2.54)
        section.left_margin = Cm(2.54)
        section.right_margin = Cm(2.54)
        
        # Title
        if lang == 'zh':
            title = doc.add_heading('营销推广方案', 0)
        else:
            title = doc.add_heading('Marketing Plan', 0)
        title.alignment = WD_ALIGN_PARAGRAPH.CENTER
        
        # Subtitle
        if lang == 'zh':
            sub = doc.add_heading(f'{self.product}', 1)
        else:
            sub = doc.add_heading(f'{self.product}', 1)
        sub.alignment = WD_ALIGN_PARAGRAPH.CENTER
        
        # Date and company
        info = doc.add_paragraph()
        info.alignment = WD_ALIGN_PARAGRAPH.CENTER
        run = info.add_run(f'{self.company} | {datetime.now().strftime("%Y-%m-%d")}')
        run.font.size = Pt(10)
        run.font.color.rgb = RGBColor(100, 100, 100)
        
        doc.add_paragraph()
        
        # 1. Executive Summary
        if lang == 'zh':
            doc.add_heading('一、项目概述', level=1)
            doc.add_paragraph(f'产品名称：{self.product}')
            doc.add_paragraph(f'所属公司：{self.company}')
            doc.add_paragraph(f'推广预算：¥{self.budget:,}')
            doc.add_paragraph(f'推广周期：8周')
        else:
            doc.add_heading('1. Executive Summary', level=1)
            doc.add_paragraph(f'Product: {self.product}')
            doc.add_paragraph(f'Company: {self.company}')
            doc.add_paragraph(f'Budget: ${self.budget:,}')
            doc.add_paragraph(f'Duration: 8 weeks')
        
        # 2. Budget Allocation
        if lang == 'zh':
            doc.add_heading('二、预算分配', level=1)
        else:
            doc.add_heading('2. Budget Allocation', level=1)
        
        table = doc.add_table(rows=len(self.channels)+1, cols=3)
        table.style = 'Table Grid'
        table.cell(0, 0).text = '渠道' if lang == 'zh' else 'Channel'
        table.cell(0, 1).text = '预算' if lang == 'zh' else 'Budget'
        table.cell(0, 2).text = '说明' if lang == 'zh' else 'Description'
        
        for i, ch in enumerate(self.channels, 1):
            table.cell(i, 0).text = ch['name']
            table.cell(i, 1).text = f"¥{ch['budget']:,.0f}" if lang == 'zh' else f"${ch['budget']:,.0f}"
            table.cell(i, 2).text = ch['description']
        
        doc.add_paragraph()
        
        # 3. Timeline
        if lang == 'zh':
            doc.add_heading('三、执行计划', level=1)
        else:
            doc.add_heading('3. Timeline', level=1)
        
        for m in self.timeline:
            doc.add_paragraph(f"{m['date']}: {m['task']}（{m['owner']}）")
        
        # 4. Goals
        if lang == 'zh':
            doc.add_heading('四、目标指标', level=1)
        else:
            doc.add_heading('4. Goals', level=1)
        
        for g in self.goals:
            doc.add_paragraph(f"{g['metric']}: {g['target']}")
        
        doc.save(output_path)
        return output_path

# Example
plan = MarketingPlanGenerator('Product X', 'Company Y', 10000)
plan.add_channel('Social Media', 40, 'WeChat, Xiaohongshu')
plan.add_milestone('Week 1', 'Launch campaign', 'Marketing')
plan.add_goal('Impressions', '1M')
plan.generate_docx('marketing_plan.docx')

Usage Examples

User: "Create marketing plan for AI product, budget $50k"
Agent: 
1. Search for AI market trends
2. Generate plan with channels and timeline
3. Create Word document
4. Output: marketing_plan.docx

User: "帮我做一个产品推广方案，预算5万"
Agent:
1. 搜索相关市场数据
2. 生成营销方案
3. 创建Word文档
4. 输出：营销方案.docx

Notes

• Fetches latest market data via web search
• Generates professional Word documents
• Supports Chinese and English
• Budget-focused approach