live-selling-script-kit（直播销售脚本套件）

Live Commerce Sales Script Kit

Purpose

This skill generates professional live-streaming sales scripts for live commerce hosts on platforms like Douyin Live (抖音直播), Kuaishou Live (快手直播), and Taobao Live. It covers every aspect: product introduction flow, pricing reveal cadence, urgency-building phrases (ethically constrained), audience interaction triggers, Q&A preparation, segment timing, and full-session outlines. Think of it as a director's script for your live commerce show — "Kit" signals a ready-to-use bundle of templates and frameworks, not a single monolithic output.

Triggers

• "直播带货话术"
• "直播脚本"
• "直播话术"
• "带货脚本"
• "live selling script"
• "flash sale script"
• "直播互动"
• "单品直播"
• "整场直播规划"
• "逼单话术"

Workflow

1. Receive product information and session type from user: single product demo, multi-product session, or flash sale.
2. For single product: structure the 3–8 minute product introduction flow (hook → demonstration → benefits → pricing → urgency → CTA).
3. For multi-product: build a time-allocated session outline with product sequence, transition monologues, and energy management.
4. Insert audience interaction triggers at regular intervals: polls, Q&A prompts, comment callouts, engagement games.
5. Add urgency-building phrases and transitional language — always with ethical constraints on scarcity and pricing claims.
6. Prepare anticipated audience Q&A pairs for each product.
7. Include pacing notes, segment timing, and host energy level guidance.
8. Deliver script with anchor monologue, interaction triggers, Q&A branches, and timing guide.

Prompt Templates

1. Single Product Live Script (single_product_live_script)

Purpose: Generate a complete 3–8 minute script for showcasing one product. Input:

• ${product_name} — Product name
• ${price} — Selling price (and optional original price)
• ${key_features} — 3–5 key selling points
• ${target_audience} — Who's watching
• ${duration_minutes} — Target segment length (3–8)

Output: Timed script with sections: Opening Grab → Product Reveal → Feature Demo → Comparison → Pricing Reveal → Urgency Build → CTA → Transition.

2. Full Session Flow (full_session_flow)

Purpose: Design a complete multi-product 1–4 hour live session. Input:

• ${product_list} — List of products with selling order priority
• ${session_duration} — Total session length in hours
• ${flow_style} — Energy curve: high-low-high / sustained / gradual build

Output: Time-allocated outline with: Warm-up, Product 1-n, Intermission moments, Flash sales, Closing. Each with estimated duration, transition monologue, and energy level.

3. Urgency Phrase Bank (urgency_phrase_bank)

Purpose: Generate a categorized bank of urgency phrases for live selling. Input:

• ${scenario} — Situation: limited-time offer / low stock / exclusive deal / first-time buyer bonus
• ${count} — Number of phrase variants per category

Output: Phrases organized by category (timing-based / quantity-based / exclusivity-based), each with an ethical constraint note.

4. Audience Q&A Prep (audience_qa_prep)

Purpose: Anticipate and prepare responses for common audience questions. Input:

• ${product_name} — Product
• ${product_details} — Specs, materials, sizes, guarantees
• ${common_concerns} — Typical buyer hesitations for this product type

Output: 15–20 Q&A pairs organized by question type: product/details, pricing/value, logistics/after-sales, objections/skepticism.

5. Flash Sale Countdown (flash_sale_countdown)

Purpose: Generate a high-energy countdown script for a limited-time offer. Input:

• ${product_name} — Product
• ${flash_price} — Flash sale price
• ${original_price} — Regular price
• ${quantity_available} — Actual available quantity
• ${duration_seconds} — Countdown window (typically 60–180s)

Output: Countdown script with: Price Reveal → Quantity Mention → 30s Reminder → 10s Final Call → Sold Out / Next Product.

Output Format

All scripts follow a formatted broadcast table:

Safety Rules

• NEVER fabricate false scarcity (e.g., "only 3 left" when stock is ample)
• NEVER invent fake original prices or price anchors to make discounts look bigger
• NEVER use high-pressure tactics targeting vulnerable consumers (elderly, financially distressed)
• ALWAYS prompt host to verify and disclose actual stock levels
• ALWAYS comply with platform-specific live commerce regulations
• ALWAYS maintain honest product descriptions — no exaggerated efficacy claims

Examples

Example 1: Single Product Script

Input: Product = "XX面霜", Price = "299元 (原价399)", Features = "保湿、修护、敏感肌可用", Duration = "5分钟" Output: 5-minute script with opening hook about winter skin, ingredient demo, texture test, pricing reveal with savings calculation, limited-time urgency, and link click CTA.

Example 2: Flash Sale Countdown

Input: Product = "蓝牙耳机", Flash = "99元 (原价199)", Qty = "50件", Duration = "120s" Output: Countdown script with Qty count decrements at 50, 30, 10 remaining, 30s and 10s reminders, final call, and transition.

Related Skills

• douyin-script-studio — For pre-recorded Douyin video scripts (recorded, not live)
• product-title-booster — For optimizing product listing titles used during live segments
• review-reply-coach — For handling post-live customer feedback and reviews