- name
- linkedin-lead-gen
- description
- Search for, research, and verify non-tech founders on LinkedIn to identify high-value prospects for technology services (Web Dev, ERP, CRM, App Dev, SEO, AI). Generates professional PDF reports. Use when asked to find potential clients or leads.
LinkedIn Lead Generation & Research
This skill provides a structured workflow for identifying and verifying high-quality business leads.
Workflow
- Target Selection: Define industries that need digital transformation but aren't tech-native (e.g., Textile, Manufacturing, Real Estate, Healthcare, Energy, D2C Brands).
- LinkedIn Search:
- Use browser tool to search LinkedIn: https://www.linkedin.com/search/results/people/?keywords=founder+CEO+[Industry]+[Location] - Filter for 2nd-degree connections for easier outreach.
- Strict Filtering:
- EXCLUDE any founder already in the IT, Software, or Digital Marketing space. - EXCLUDE founders whose profiles indicate they already have a strong internal tech team.
- Deep Research:
- Visit each candidate's LinkedIn profile. - Find their company website URL. - Visit the company website using web_fetch or browser.
- Gap Analysis:
- Analyze the website for: Speed, Mobile Responsiveness, SEO, E-commerce capabilities, and overall modern aesthetic. - Identify specific needs (e.g., "No mobile app", "Outdated UI", "No CRM/ERP integration").
- Reporting:
- Compile a list of 10 qualified prospects. - Include: Name, LinkedIn URL, Company, Website Status, Specific Needs, and a "Pitch Idea". - Generate a professional HTML-based PDF report.
Tools to Use
- browser: For LinkedIn search and profile viewing.
- web_fetch: For quick website analysis.
- write: To create the HTML template for the PDF.
PDF Template (HTML Structure)
Use the following CSS principles for a premium feel:
- LinkedIn Blue (
#0077b5) for headers. - Clean, modern typography (sans-serif).
- Priority badges (High/Medium/Low).
- Structured grids for easy scanning.
Outreach Principles
- Personalized: Reference something specific from their profile or website.
- Problem-First: Focus on the gap identified (e.g., "Your brand is growing on social, but your website is broken").
- Local Advantage: If in the same city (Surat), emphasize face-to-face consultation.