- name
- linkedin-content-planner
- description
- Generate a 7-day LinkedIn content plan given a theme, audience, and content pillars. Produces per-day recommendations (pillar, format, hook, angle, CTA type, best time), daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week of posts and comments instead of ad-hoc shipping. Keywords: content plan, weekly calendar, content pillars, LinkedIn strategy, founder schedule.
LinkedIn Content Planner
Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%) used by Justin Welsh, Matt Gray, Jasmin Alic. Optionally adds a Product/Offer pillar at 10-15%.
When to use
- User asks "plan my week" or "what should I post this week"
- User wants to escape ad-hoc shipping and establish rhythm
- Before a launch week (user needs product-pillar alignment)
Input
- Theme (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
- Audience description: e.g., "B2B founders, AI ops leaders, marketing VPs"
- Pillar mix (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
- Posting days (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
- Voice samples (optional): paths to past posts for voice calibration
Output
A markdown plan with:
7-day calendar
| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type |
|---|---|---|---|---|---|---|
| Mon | — | (commenting day) | — | — | — | — |
| Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close |
| Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question |
| Thu | 8:00 AM local | Community | Poll | — | "Which metric matters most" | Poll |
| Fri | 9:00 AM local | Authority | Carousel | F10 Contrarian Historical | "AI agencies have been dying since 2023" | Soft offer |
| Sat/Sun | — | (off) | — | — | — | — |
Daily comment targets
For each posting day:
- 3-5 creators to engage (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
- Comment pattern to apply (first-commenter, data-first, answer-their-question)
- Target count: 10-20 substantive comments per day
Weekly inbound-readiness check
- [ ] At least 1 vulnerability post (Narrative)
- [ ] At least 1 receipt/data post (Authority)
- [ ] At least 1 soft offer or CTA-driving post
- [ ] Comment strategy includes 70% peers, 20% aspirational, 10% prospects
- [ ] No pillar >60% of the week's posts
- [ ] No duplicate formula used twice in the same week
Rules
- 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
- 3-5 posts per week. 6+/week triggers cannibalization signal in 360Brew.
- 10-20 comments/day on other creators. Comments drive more inbound than posts.
- Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
- One format per pillar per week. Don't stack 3 text posts for Authority — vary.
- Product/Offer pillar max 1 post/week. Overuse kills trust.
Formula → pillar mapping
| Pillar | Preferred formulas |
|---|---|
| Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta |
| Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap |
| Community | F6 Comment-Gate (use sparingly), poll posts, spotlight mentions |
| Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix) |
Steps
- Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
- Validate pillar mix sums to 100%; warn if any pillar >60%.
- For each posting day, pick:
- Pillar (rotate to match mix) - Formula from that pillar's bank (don't repeat within 7 days) - Format (alternating text / carousel / poll per pillar rules) - Specific angle (user provides or skill generates) - Posting time (audience-timezone aware)
- For each posting day, add 3-5 comment targets with suggested pattern.
- Run inbound-readiness check; flag anything missing.
- Return as markdown + optional JSON for Notion/Airtable import.
Example
See references/example-plan-week.md for a filled-in 7-day plan.
Files
SKILL.md— this filereferences/example-plan-week.md— worked examplereferences/pillars-framework.md— the 3-pillar discipline explained
Related skills
linkedin-post-writer— generate each day's draft from the planlinkedin-comment-drafter— execute the daily comment targetslinkedin-thread-engagement— track inbound from the comment strategy