Lead Sources & Clay Templates
Lead Sources by Use Case
Apollo.io
- Best for: Broad targeting
- Use with: LeadMagic scraper for enrichment
- Pros: Good volume
- Cons: Needs verification
LinkedIn Sales Navigator
- Best for: Precise role/seniority targeting
- Use with: Prospeo or Vayne scrapers
- Pros: Higher quality
- Cons: Lower volume
Clay Find People/Accounts
- Best for: Quick lookups
- Use case: Native database for enrichment workflows
Ocean.io
- Best for: Lookalike accounts
- Use case: Expanding TAM based on tech stack/ICP
Openmart
- Best for: Local lead generation
- Use case: SMB-focused targeting
Local Directories
- Best for: Niche verticals
- Tool: Instant Data Scraper
- Use case: Specific industries
Clay Templates (Delivery-Ready)
General High-Volume
Leadmagic → Apollo → Bouncebean → Import Template
Segmented by Title/Industry
Leadmagic → Apollo Import → Persona Segment
Email Enrichment
Leadmagic → Clay → Enrich Prospect Emails
Standard Sales Nav Workflow
Prospeo → Sales Nav → Leads Import Template
Alternative Sales Nav Flow
Vayne → Sales Nav → Import Template
List Building Pro Tips
- Mix sources - Don't rely on just one
- Scraping = step 1 - Still need Clay enrichment
- Templates are modular - Adjust for campaign goals
- Don't reinvent the wheel - Start with template, tweak
Source Selection Matrix
| Need | Best Source | Backup |
|---|
| Volume | Apollo | Clay Find |
| Quality | Sales Navigator | Ocean.io |
| Lookalikes | Ocean.io | Clay |
| Local/SMB | Openmart | Directories |
| Niche | Directories | Apollo filters |
Combines with
| Skill | Why |
|---|
clay-enrichment-9step | Enrich leads after sourcing |
list-building-tips | Apply quality principles |
clay-buying-signals-5 | Add signals to sourced leads |
buying-signals-6 | Prioritize by signal strength |
Example prompts
Which source should I use for targeting VP Engineering at Series B startups?
Set up a Clay template for Apollo → enrichment → email verification.
How do I find lookalike companies to my best customers?
