/dm:launch-plan
Purpose
Build a comprehensive launch playbook that coordinates all marketing activities across three phases — pre-launch, launch, and post-launch — to maximize impact and sustain momentum.
Input Required
The user must provide (or will be prompted for):
- What is launching: Product, feature, service, rebrand, or event
- Launch date: Target date or date range
- Launch goals: Signups, revenue, coverage, awareness targets
- Target audience: Primary and secondary audiences for the launch
- Available channels: Which channels are active and resourced
- Budget: Dedicated launch budget (if any)
- Assets available: What already exists (product pages, demos, press materials, creative)
- Team: Who is involved and their roles
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Define launch tier (Tier 1 major, Tier 2 moderate, Tier 3 minor) to calibrate effort
- Pre-launch phase (T-30 to T-1): Teaser content, audience building, press seeding, influencer outreach, email list warming, landing page, waitlist
- Launch phase (T-0 to T+3): Coordinated announcement across all channels, press release, email blast, social blitz, paid media activation, community engagement
- Post-launch phase (T+4 to T+30): Performance monitoring, user feedback collection, content follow-up, retargeting, optimization, case studies
- Build detailed timeline with owners, deliverables, and deadlines per task
- Define success metrics per phase and overall launch KPIs
- Identify risks and build contingency plans
Output
A structured launch playbook containing:
- Launch overview with tier classification and success criteria
- Pre-launch checklist with timeline, deliverables, and owners
- Launch day runbook with hour-by-hour coordination plan
- Post-launch optimization plan with feedback loops
- Channel-by-channel activation plan with specific tactics
- Content and asset requirements list
- Risk register with contingency actions
- KPI dashboard with targets per phase
Agents Used
- marketing-strategist — Launch architecture, phasing, goal setting, channel coordination
- content-creator — Launch messaging, content assets, announcement copy
- pr-outreach — Media strategy, press materials, influencer seeding