Instagram Audience Voice
Follow shared release-shell rules in:
postplus-sharedrelease-shell rules
Use this skill when the user wants to:
- understand what people say in Instagram comments
- extract pain points, objections, and FAQs
- find real language for ads, captions, or scripts
- compare audience reaction across shortlisted content
Read these references before implementation:
skills/20-research/instagram-references/actor-selection.mdskills/20-research/instagram-references/normalized-schema.mdskills/20-research/instagram-references/tool-contracts.md
Primary Hosted Collection Key
instagram-comments
Entry Requirement
Do not start from a huge blind set of posts.
Prefer one of these first:
- benchmark shortlist from
instagram-content-benchmark - manually provided post URLs
- a small set of competitor top posts
Recommended Workflow
- collect comments from a shortlisted set of posts or reels
- normalize comments
- cluster comments by theme and intent
- separate high-signal language from low-signal reactions
- summarize actionable audience voice
Release-Shell Execution Contract
- keep shortlisted post inputs, raw comment datasets, normalized outputs, and clustering caches under
<work-folder>/.postplus/instagram-audience-voice/ - keep only final user-facing summaries or reusable copy notes outside
.postplus/ - start from a bounded first pass:
- a small shortlist of posts - one or two themes - comments only after the shortlist exists
- if hosted capability is unavailable, unauthorized, or returns a stable network error, stop immediately instead of switching to ad hoc shell glue
Good Output
Return:
- top comment themes
- repeated questions
- objections or skepticism
- purchase or trial intent signals
- exact phrases worth reusing in copy
- comments that suggest unmet needs
Suggested Buckets
- praise
- objection
- question
- purchase-intent
- request-for-details
- low-signal / meme
Handoff
Escalate to campaign or content strategy workflows when:
- the user wants to turn audience language into hooks, offers, or creative briefs