help（帮助指南）

/dm:help

Show the Digital Marketing Pro getting started guide with setup instructions, available commands, usage examples, and troubleshooting.

Behavior

When invoked, display a structured help overview with the following sections. Use the reference documentation in docs/getting-started.md for full details.

1. Quick Start Summary

Display this quick orientation:

=== DIGITAL MARKETING PRO — HELP ===

Version: 2.7.0
Agents: 25 specialist agents
Skills: 141 slash commands (/dm:*) — all with argument-hint autocomplete
Modules: 16 marketing knowledge domains
Connectors: 14 HTTP + 68 npx integrations

Getting Started:
  1. /dm:brand-setup        — Create your brand profile (start here)
  2. /dm:import-guidelines   — Import voice guides, restrictions, templates
  3. /dm:integrations        — See which connectors are active
  4. /dm:connect <name>      — Set up a new connector
  5. Just ask!               — Describe what you need in natural language

2. Arguments

3. Commands by Category

When --commands is specified, group all commands into these categories:

4. Example Prompts

When --examples is specified, show these real-world examples:

Getting Started:
  /dm:brand-setup
  → Create your brand profile interactively (5 quick questions or 17 detailed)

Strategy:
  "Plan a product launch for our new cold brew line"
  → Activates Campaign Orchestrator with your brand context

Content:
  "Write a 3-email welcome sequence for new subscribers"
  → Creates emails in your brand voice with compliance rules applied

SEO:
  /dm:seo-audit https://example.com
  → Full technical + content + E-E-A-T audit with action items

Competitive:
  /dm:competitor-analysis "Blue Bottle, Counter Culture, Stumptown"
  → Multi-dimensional analysis: content, SEO, ads, social, positioning

Paid Ads:
  /dm:media-plan --budget=50000 --channels="google,meta,linkedin"
  → Channel allocation, flight schedule, creative rotation plan

Analytics:
  /dm:performance-check
  → Pull live metrics from all connected platforms

Execution:
  /dm:publish-blog --platform=wordpress --status=draft
  → Publish with SEO metadata, or export HTML for manual upload

AI Visibility:
  /dm:aeo-audit
  → Check how your brand appears in ChatGPT, Perplexity, Google AI Overviews

Connectors:
  /dm:connect hubspot
  → Step-by-step OAuth setup for HubSpot CRM connector

5. Troubleshooting

When --troubleshoot is specified, show common issues:

6. Skill Platform Features

When --platform argument is used or when showing the full help, include this section:

=== SKILL PLATFORM FEATURES ===

Argument Hints (55 skills):
  All user-invocable skills show autocomplete hints in the Skills UI.
  Example: /dm:seo-audit shows [URL]
  Example: /dm:campaign-plan shows [product/service --budget=N]

Execution Safety (17 skills):
  Skills that write to external platforms require explicit user invocation.
  Claude cannot auto-trigger: publish-blog, send-email-campaign,
  launch-ad-campaign, schedule-social, send-report, and 12 more.
  This works alongside the MCP write approval hook.

Quality Evals (3 skills):
  campaign-plan, seo-audit, and content-engine have evals/evals.json
  with structured test cases for quality benchmarking.

7. Documentation References

Point users to these resources for deeper dives:

Output Format

Present information in clean, scannable tables and code blocks. Keep the output concise — this is a quick reference, not a tutorial. Link to the full documentation for detailed walkthroughs.