- name
- go-to-market-playbook
- description
- |
- Keywords
- go-to-market, GTM, GTM strategy, go-to-market strategy, GTM playbook, market entry, product launch, launch strategy, startup GTM, B2B GTM, go to market plan, GTM framework
Go-to-Market (GTM) Playbook
This is an alias skill — pointing to the comprehensive Gingiris Launch Playbook
GTM Strategy Framework
Phase 1: Market Validation
- Customer discovery interviews
- Competitive landscape mapping
- Value proposition testing
- Pricing validation
Phase 2: Pre-Launch Preparation
- Content & asset creation
- Community building
- KOL/influencer seeding
- PR & media outreach
Phase 3: Launch Execution
- Product Hunt launch (24-hour battle plan)
- Reddit & HackerNews strategy
- Social media blitz
- Email campaign activation
Phase 4: Post-Launch Growth
- User feedback loops
- Iteration cycles
- Channel optimization
- Retention & expansion
Real Case Studies
| Product | Result | Timeline |
|---|---|---|
| AFFiNE | 33k GitHub stars | 18 months |
| Manus | Viral AI agent launch | 1 week |
| Devin | $2B valuation buzz | Launch day |
Install the Full Playbook
clawdhub install gingiris-launchOr read directly on GitHub: https://github.com/Gingiris/launch
*Author: Iris (生姜iris) — 30x Product Hunt #1 winner*