- name
- content-repurposer
- description
- Repurpose long-form content (blog posts, articles, YouTube transcripts) into multiple formats automatically — Twitter/X threads, LinkedIn posts, email newsletters, Instagram captions, and short-form summaries. Use when converting blog posts to social media, creating multi-platform content from a single source, generating tweet threads from articles, writing newsletters from blog content, or building a content distribution pipeline.
Content Repurposer — One Source → Multiple Platforms
Turn any long-form content into platform-optimized posts for Twitter/X, LinkedIn, email, and more.
How It Works
- Fetch — Pull content from a URL, file, or paste
- Extract — Identify key points, quotes, stats, and narrative arc
- Transform — Generate platform-specific versions with proper formatting
- Output — Save all versions to files or send directly via APIs
Quick Start
# From a URL
node scripts/repurpose.js --url "https://example.com/blog-post" --formats twitter,linkedin,newsletter
# From a local file
node scripts/repurpose.js --file ./my-article.md --formats twitter,linkedin
# From clipboard/stdin
cat article.md | node scripts/repurpose.js --formats allSupported Output Formats
| Format | Description | Typical Length |
|---|---|---|
twitter | Thread of 3-8 tweets with hooks and CTAs | 280 chars/tweet |
linkedin | Professional post with formatting | 500-1,500 chars |
newsletter | Email-ready summary with key takeaways | 300-800 words |
instagram | Caption with hashtags and emoji | 200-400 chars |
summary | TL;DR bullet points | 3-5 bullets |
all | Generate all formats | — |
Platform-Specific Rules
Twitter/X Threads
- First tweet = hook (question, bold claim, or surprising stat)
- Each tweet is self-contained but builds on the thread
- Last tweet = CTA (follow, link, retweet ask)
- Use line breaks for readability
- No hashtags in thread (except last tweet)
LinkedIn Posts
- Opening line = scroll-stopper (no "I'm excited to announce...")
- Use single-line paragraphs with spacing
- Include a personal take or lesson learned
- End with a question to drive comments
- 3-5 relevant hashtags at the bottom
Email Newsletter
- Subject line options (3 variants)
- Opening hook → key insights → action items → sign-off
- Bold key takeaways for skimmers
- Keep under 800 words
Configuration
Edit scripts/config.json:
tone: professional | casual | provocative | educationalaudience: developers | marketers | founders | generalincludeEmoji: true/falsemaxTweets: 3-12 (default 6)ctaLink: URL to include in posts
Scripts
scripts/repurpose.js— Main pipelinescripts/config.json— Tone, audience, and format settings
References
- See
references/platform-guides.mdfor character limits and best practices per platform