Ebook & Lead Magnet Generator
When to use this skill
- User asks to create an ebook
- User needs a lead magnet
- User wants a downloadable guide
- User mentions gated content
- User needs PDF resource structure
Workflow
- Define lead magnet type
- Create content outline
- Write chapter content
- Add design elements
- Create landing page copy
- Build email sequence
Instructions
Step 1: Lead Magnet Type Selection
| Type | Pages | Best For | Effort |
|---|---|---|---|
| Checklist | 1-3 | Quick wins, processes | Low |
| Cheat sheet | 1-2 | Reference, shortcuts | Low |
| Template | 1-5 | Workflows, documents | Low |
| Toolkit | 3-10 | Resource collection | Medium |
| Guide | 10-20 | How-to, tutorials | Medium |
| Report | 15-30 | Research, data | Medium |
| Ebook | 20-50 | Comprehensive topics | High |
| Workbook | 15-40 | Exercises, worksheets | High |
Step 2: Ebook Structure
Front Matter (3-5 pages): Cover, title page, about author, table of contents, introduction
Body (15-40 pages): 4-8 chapters covering foundation, core concepts, implementation
Back Matter (2-4 pages): Summary, resources, about company, CTA page
| Ebook Length | Chapters | Pages per Chapter |
|---|---|---|
| Short (15-20) | 3-4 | 3-4 pages |
| Medium (25-35) | 5-6 | 4-5 pages |
| Long (40-50) | 7-8 | 5-6 pages |
Step 3: Chapter Structure
Each chapter includes:
- Opening hook (1-2 paragraphs)
- Key concepts (2-3 sections with examples)
- Callout boxes (pro tips, warnings, checklists)
- Chapter summary with takeaways
- Action step for reader
See examples/content-templates.md for chapter and callout templates.
Step 4: Front & Back Matter
Introduction template: Who this is for, what you'll learn (3 outcomes), how to use the guide, about author/company.
CTA page: Bridge from content to offer, what's included, clear call-to-action with link.
See examples/content-templates.md for full templates.
Step 5: Design Specifications
Provide design brief with: brand colors (hex), fonts, page size, margins, visual style, and recurring element styles (chapter openers, callout boxes, pull quotes).
Step 6: Landing Page Copy
Include: headline, subheadline, hero image, problem statement, "what you'll learn" bullets, "what's inside" chapter list, "who this is for" qualifiers, form, and trust elements.
See examples/promotion-templates.md for landing page structure.
Step 7: Email Sequence
4-email nurture sequence:
- Delivery (immediate): Thank you + download link
- Value add (day 2): Common mistake + tip
- Case study (day 4): Success story related to topic
- Conversion (day 6-7): CTA to next step
See examples/promotion-templates.md for email templates.
Step 8: Quick Lead Magnets
For simpler formats (checklist, cheat sheet), use streamlined templates in examples/quick-templates.md.
Output Format
# [Lead Magnet Title]
## Overview
**Type:** [Ebook/Guide/Checklist/etc.]
**Length:** [Page count]
**Audience:** [Target reader]
**Goal:** [Conversion objective]
---
## Table of Contents
[Full TOC with page estimates]
---
## Content
[Front matter, chapters, back matter]
---
## Design Brief
[Specifications for designer]
---
## Landing Page Copy
[Complete landing page content]
---
## Email Sequence
[4-email nurture sequence]Validation
Before completing:
- Title is compelling and benefit-focused
- Each chapter has clear takeaways
- Callout boxes add value
- CTA is present and clear
- Landing page copy matches content
- Email sequence builds to conversion
- Design specs are complete
Error Handling
- Topic too broad: Narrow to specific outcome or audience segment.
- No clear conversion goal: Define what reader should do next before writing.
- Content too thin: Add case studies, examples, or data.
- Too long for format: Split into series or reduce scope.
- No existing content: Start with outline; use research to fill gaps.
Resources
- Canva - Ebook design templates
- Beacon - Lead magnet creator
- Designrr - Ebook design tool
- ConvertKit - Email sequence automation