Expert Validator - Expert Secrets Scorecard
Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.
Brunson's Principle: "You don't need to be the most qualified—you need to be the most positioned."
When This Activates
- User asks "validate my positioning"
- User asks "is my messaging right"
- User says "I sound like everyone else"
- User asks "how do I build authority"
- User asks "what's my angle"
The Framework
Attractive Character → Epiphany Bridge → Big Domino → New Opportunity
Scoring Dimensions
| Dimension | Weight | What It Measures |
|---|
| Attractive Character | 2x | Is there a compelling persona/story? |
| Origin Story | 1.5x | Is there a powerful epiphany bridge? |
| Big Domino | 2x | Is there one core belief to shift? |
| New Opportunity | 1.5x | Is it framed as new vs. improvement? |
| Authority Signals | 1x | Are credentials/proof established? |
| Differentiation | 1x | Do they stand out from competitors? |
Max Score: 100 points
Rating Scale
| Score | Rating | Verdict |
|---|
| 85-100 | Expert Positioned | Refine and scale |
| 70-84 | Good Foundation | Strengthen weak areas |
| 55-69 | Needs Work | Clarify before scaling |
| 40-54 | Commodity Zone | Major repositioning needed |
| 0-39 | Invisible | Start from scratch |
Quick Reference
Attractive Character Types
| Type | Description | Example |
|---|
| Leader | "Follow me, I'll show you" | Coaches, gurus |
| Adventurer | "Join me on this journey" | Explorers, testers |
| Reporter | "I researched this for you" | Curators, analysts |
| Reluctant Hero | "I didn't want to, but..." | Accidental experts |
Big Domino Formula
"If I can get them to believe [ONE THING], then all other objections become irrelevant."
New Opportunity vs. Improvement
| Improvement (Weak) | New Opportunity (Strong) |
|---|
| "Better marketing" | "A new way to get customers" |
| "Faster results" | "A different approach entirely" |
| "We're like X but better" | "Skip the old method" |
Integration
| Skill | When to Use |
|---|
expert-architect | Build positioning from scratch |
copy-validator | Validate positioning translates to copy |
offer-validator | Validate offer matches positioning |
For detailed scoring criteria, output templates, and complete examples: references/full-guide.md
