- name
- douyin-ad-ops
- description
- Plan, structure, and optimize Douyin (抖音) advertising workflows for lead generation, ecommerce, local business, live-room traffic, and conversion-oriented campaigns. Use when the user wants campaign strategy, account structure, audience angles, short-video ad hooks, opening scripts, budget allocation, testing plans, KPI design, landing page or 私信承接 suggestions, or a reusable workflow for 抖音广告投放 and 巨量引擎 conversion operations. Also use when the user wants to turn a product or service into a Douyin paid acquisition plan rather than generic growth advice.
Douyin Ad Ops
Use this skill to turn a vague Douyin ad idea into a practical paid acquisition workflow.
Default goal:
- clarify the offer
- define the conversion action
- create short-video ad angles
- structure tests and budget
- improve lead quality and conversion efficiency
What this skill covers
- 抖音广告 / 巨量引擎 planning
- 短视频投流 and lead-gen workflows
- ecommerce, local business, education, AI services, consulting, training, live-room traffic
- hooks, scripts, creatives, CTA, landing-page alignment, 私信承接
- testing logic and iteration loops
Core workflow
- Clarify the business first
Identify: - product / service - price band - target user - sales path - conversion action: 私信 / 表单 / 加企微 / 下单 / 直播间引流 / 留资 - whether the goal is branding, lead gen, or direct conversion
- Choose the ad mode
- Lead-gen mode: 留资 / 私信 / 企微 / 电话咨询 - Live-room mode: 引流直播间 and承接成交 - Conversion mode: direct下单 or stronger action path - Local mode: 到店 / 预约 / 留电 / 私信 - Hybrid mode: 短视频种草 + 承接页 / 私域 / 销售转化
- Build the offer frame
Always answer: - why stop scrolling now - why trust this ad - who this is for - what problem it solves - what happens after the click
- Design the campaign structure
Return when relevant: - campaign goal - audience buckets - angle matrix - opening 3-second hooks - script directions - budget split - KPI targets - iteration rules
- Write ad-ready outputs
Prioritize: - 3-second hook lines - short-video script outlines - CTA variants - landing-page / 私信承接 copy - sales follow-up suggestions
Recommended output format
1. 投放目标
- 这轮广告到底要拿什么结果
2. 用户分层
- 冷用户
- 半热用户
- 高意向用户
3. 角度矩阵
- 痛点角度
- 结果角度
- 案例角度
- 反常识角度
- 对比角度
4. 视频脚本方向
- 3 秒开头
- 中段结构
- 信任补强
- CTA
5. 预算与测试计划
- 先测什么
- 每组预算怎么分
- 看哪些指标
- 什么时候关停 / 放量
6. 承接设计
- 落地页重点
- 私信首句
- 销售跟进脚本方向
What usually goes wrong
Avoid these mistakes:
- 开头 3 秒不抓人
- 只讲产品，不讲用户冲突
- 视频像宣传片，不像投放素材
- 只追播放，不看成交动作
- 没有承接设计
- 素材全是同一种角度
- 没有停放规则和复盘节奏
Chinese ad-writing rules
- 前 3 秒必须先打冲突、痛点、结果或反差
- 抖音投流内容先抢停留，再谈产品
- 不要把视频做成“介绍自己”，要做成“让用户觉得跟自己有关”
- CTA 要低门槛，但动作要清楚
- 强调“适合谁 / 不适合谁”会帮助筛选线索
Bundled resources
references/douyin-ad-principles.md— 巨量引擎 / 抖音广告投放基本逻辑references/hook-matrix.md— 3 秒开头和脚本角度矩阵references/conversion-handoff.md— 落地页 / 私信 / 留资承接模板scripts/douyin_ad_plan_brief.py— generate a structured Douyin ad plan brief from raw business info
Script usage
python3 scripts/douyin_ad_plan_brief.py <input.txt>Use the script for a quick first-pass plan, then refine with business judgment.
Default stance
Short-video first. Conversion before vanity. Hook > explanation. Landing and follow-up matter as much as the ad itself.