Design Website
Goal
Generate a polished, single-page HTML website mockup for a prospect's business. The website matches the buildinamsterdam.com aesthetic: bold typography, off-white backgrounds, editorial grid layouts, terracotta accents. Used to pitch web design services.
Inputs
- Google Sheet URL with prospect data
- Row number (1-indexed, excluding header) to select which prospect
- Optional: worksheet name (defaults to first sheet)
Expected Sheet Columns
The script maps these columns (case-insensitive, flexible matching):
| Column | Maps To |
|---|---|
| company_name / company | Business name (hero, nav, footer) |
| description / about | About section + hero subtitle |
| keywords / services | Services grid (comma-separated) |
| phone / phone_number | Contact section |
| email / contact_email | Contact section |
| address / full_address | Contact section |
| city, state, country | Location info |
| industry / category | Unsplash image search queries |
| first_name, last_name | Owner attribution |
| title / role | Owner role |
Scripts
scripts/read_prospect.py— Read a single prospect row from Google Sheets → JSONscripts/generate_website.py— Generate HTML website from prospect JSON
Process
Step 1: Read prospect data
python3 .claude/skills/design-website/scripts/read_prospect.py \
--url "SHEET_URL" \
--row ROW_NUMBER \
--worksheet "WORKSHEET_NAME" # optionalOutputs JSON to stdout.
Step 2: Generate website
python3 .claude/skills/design-website/scripts/read_prospect.py \
--url "SHEET_URL" --row 1 | \
python3 .claude/skills/design-website/scripts/generate_website.pyOr with a JSON file:
python3 .claude/skills/design-website/scripts/generate_website.py < prospect.jsonStep 3: Preview
Open the generated file in browser:
open .tmp/website_*.htmlOutputs
.tmp/website_{company_slug}.html— Self-contained HTML file, viewable in any browser- All CSS is inline, images are external URLs (Unsplash)
Environment
UNSPLASH_ACCESS_KEYin.env— Required for stock photos. Get free key at https://unsplash.com/developers- If no key is set, falls back to curated placeholder images from picsum.photos
- Google OAuth credentials (token.json / credentials.json) for Sheets access
Design System
- Font: Inter (Google Fonts CDN)
- Colors: Off-white
#F2EFE6, Black#000, White#FFF, Terracotta#C38133 - Typography: Bold uppercase display (72-100px), section heads (36-48px), body (16-18px)
- Layout: Full-viewport hero, 2-col about, 3-col services grid, 2x2 gallery
- Buttons: Bordered, uppercase, letter-spaced
Edge Cases
- Missing columns: Script uses sensible defaults (e.g., "Welcome" if no description)
- No Unsplash key: Falls back to picsum.photos placeholder images
- Long company names: CSS handles wrapping with responsive font sizing
- Special characters: HTML-escaped in output
Schema
Inputs
| Name | Type | Required | Description |
|---|---|---|---|
sheet_url | string | Yes | Google Sheet URL with prospect data |
row | integer | Yes | Row number (1-indexed, excluding header) |
worksheet | string | No | Worksheet name (default: first sheet) |
Outputs
| Name | Type | Description |
|---|---|---|
html_file | file_path | Self-contained HTML file at.tmp/website_{slug}.html |
Credentials
| Name | Source |
|---|---|
UNSPLASH_ACCESS_KEY | .env (optional, falls back to picsum) |
Composable With
Skills that chain well with this one: scrape-leads, gmaps-leads
Cost
Free (Unsplash free tier)