Components: Logo
Guides logo placement and implementation for brand recall and navigation. Logo placement affects user orientation and conversion.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for brand guidelines and visual identity.
Identify:
- Context: Header, footer, standalone
- Platform: Web, mobile, both
- Brand guidelines: Size, clear space, variants (from components-brand-visual or media kit)
Placement Best Practices
Optimal: Top-Left
- Brand recall: Users are 89% more likely to remember logos in top-left vs. right
- Left-aligned: ~39% brand recall vs. 21% for right-aligned
- Navigation anchor: Users expect logo to link to homepage; left placement is intuitive
- Scan pattern: Aligns with left-to-right reading flow
Avoid
- Centered logos: Users navigating home from centered logos are ~6x more likely to fail
- Right-aligned: Violates conventions; harms brand recognition
When Center May Work
- Minimal headers with few elements
- Brand-heavy landing pages where logo is focal point
- Ensure logo still links to homepage and is clearly clickable
Implementation
Linking
- Always link to homepage from logo
- Use
<a href="/">wrapping logo image - Expected behavior; don't break convention
Image
- Use appropriate format (SVG preferred for scalability)
- Provide
alttext: company/product name, not "logo" - Example:
alt="Acme Inc."notalt="Logo"
Size & Clear Space
- Adequate size for recognition; not competing with nav or CTA
- Maintain clear space around logo per brand guidelines (components-brand-visual)
- Responsive: ensure readability on mobile
AI Product Logo Design (Optional)
For AI/SaaS products, Alignify AI Logo Guide and Aesthetics of AI offer industry-specific guidance.
Design Trends
| Style | Use Case | Examples |
|---|---|---|
| Hexagon | Technical platforms, enterprise AI | OpenAI; 4.6x more common in AI vs general logos |
| Rotation/swirl | Generative AI, creative tools | DeepMind, Stability AI, Synthesia |
| Minimalist robot | Assistants, chatbots | Jasper, Hour One, Replika |
| Emoji/symbol | Consumer, friendly AI | Hugging Face, Spotify AI, Zoom AI |
Design Process
- Positioning: B2B (professional, trustworthy) vs B2C (friendly, approachable)
- Core element: Choose hexagon, rotation, robot, or emoji per product type
- Color: Tech blue, blue-to-purple gradients, monochrome; consider dark mode
- Test sizes: Favicon, mobile, header; ensure recognition at small sizes
- Trademark check: Avoid conflicts (e.g. Dreamina/Tiamat case)
Avoid
- Overly complex; modern AI logos favor minimalism
- Too similar to competitors; balance industry recognition with uniqueness
- Overly technical symbols for B2C; use friendlier designs
- Ignoring mobile display; test at multiple sizes
- Frequent rebranding; choose a long-term design
SEO
- Alt text supports accessibility and image SEO
- Logo link contributes to internal linking (homepage)
Accessibility
| Requirement | Practice |
|---|---|
| Alt text | Descriptive; company name |
| Contrast | Logo visible against background |
| Focus | Link receives visible focus state |
| Touch targets | Adequate size on mobile (>=44x44px) |
Output Format
- Placement recommendation
- Implementation notes (HTML, alt, link)
- Accessibility checklist
- AI products (optional): Design trend and archetype suggestions per positioning
Related Skills
- components-navigation-menu: Logo typically sits in header with nav
- components-hero: Logo appears in hero context on landing pages
- pages-media-kit: Logo assets, brand guidelines, usage rules
- components-favicon: Favicon derived from logo; consistent brand in browser tabs
- components-brand-visual: Typography, colors, spacing; logo clear space and variants