Competitive Battlecard
Create a concise, sales-ready battlecard for use against a specific competitor.
Context
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Instructions
- Research the competitor (use web search):
- Current product offerings and features - Pricing tiers and model - Target market and positioning - Recent product launches or changes - Known strengths and weaknesses - Customer reviews and sentiment (G2, Capterra, Reddit)
- Create the battlecard with these sections: Company Overview Quick Comparison Capability Us Them Winner [Feature area 1] [Our approach] [Their approach] [Us/Them/Tie] [Feature area 2]......... Pricing......... Support......... Where We Win Where They Win Common Objections & Responses Prospect Says Respond With "Competitor X has [feature]" "[Our alternative approach and why it's better for them]" "They're cheaper" "[Value framing: total cost of ownership, ROI, hidden costs]" "They're more established" "[Our advantages: speed, innovation, focus, support]" Landmines to Plant Questions to ask the prospect that highlight competitor weaknesses: Win/Loss Patterns
- Founded, HQ, funding/revenue (if public) - Target market and ICP - Positioning in one sentence - [Advantage 1]: [Proof point or customer quote] - [Advantage 2]: [Specific capability they lack] - [Advantage 3]: [Better approach with reasoning] - [Their strength 1]: [Our counter-positioning] - [Their strength 2]: [How we mitigate this gap] - "How important is [area where we excel] to your team?" - "Have you evaluated [specific capability they lack]?" - We tend to win when: [pattern] - We tend to lose when: [pattern] - Key differentiator in competitive deals: [what tips the scale]
- Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.