cb-crisis-communication-protocol（CB 危机沟通协议）

Cross-border Crisis Communication Protocol

Overview

A response framework for overseas brand, product, service, cultural, or compliance crises across multiple markets and channels.

This is a pure descriptive OpenClaw skill for overseas expansion planning. It provides frameworks, templates, checklists, decision criteria, and risk reminders. It does not execute code, call APIs, access the network, scrape websites, submit forms, make purchases, send messages, or perform any external action.

When to Use

Use this skill when the user needs structured help with cross-border crisis communication protocol in a cross-border or international expansion context.

Typical trigger phrases include:

• overseas PR crisis
• cross-border crisis communication
• international brand backlash
• foreign customer complaint crisis
• global reputation response

Target Users

Founders, PR teams, customer support leads, legal/compliance coordinators, and market managers.

Inputs to Collect

Ask for or infer the following context before producing the final framework:

• Target market or list of candidate markets
• Product, service, category, or business model
• Current business stage and domestic traction, if any
• Target customer segment and purchase context
• Expansion goal, timeline, budget range, and constraints
• Existing assets such as brand story, content, team, channels, customer data, or partners
• Known risks, assumptions, compliance concerns, and decision deadlines

If important inputs are missing, state the assumptions clearly and provide a version that can be refined later.

Workflow

1. Classify the issue by severity, market scope, stakeholder harm, legal exposure, misinformation risk, and speed of escalation.
2. Map affected stakeholders and channels, including customers, creators, partners, regulators, employees, media, communities, and platform audiences.
3. Create the first-response holding statement with empathy, facts known, facts not yet known, action underway, and next-update timing.
4. Design localization, approval, and escalation workflow so the response does not contradict local law, cultural expectations, or operational reality.
5. Plan monitoring, correction, customer support, and post-crisis learning actions that reduce recurrence rather than only closing the PR cycle.

Output Modules

Crisis classification matrix

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Stakeholder and channel map

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

First-response statement template

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Localization and approval workflow

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Escalation and monitoring plan

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Post-crisis learning review

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Output Format

Return a structured response with these sections:

1. Input Summary — what the user provided and what assumptions are being made.
2. Strategic Diagnosis — key opportunity, constraint, and uncertainty analysis for the overseas context.
3. Framework Output — the main tables, matrices, checklists, templates, or playbooks generated by this skill.
4. Market Adaptation Notes — what should change by region, language, channel, customer expectation, or operating model.
5. Risks and Validation Tasks — assumptions to test, professional review needs, and red flags.
6. Next Actions — 5–10 practical steps the user can take manually.

Example Prompts

• Use Cross-border Crisis Communication Protocol for a consumer brand entering Germany and Japan with a limited launch budget.
• Build a practical overseas expansion framework for our SaaS product using this context: target market, audience, product category, budget, and timeline.
• Create a cross-border crisis communication protocol for a team that has domestic traction but no local overseas team yet.
• Help me compare two markets and produce a checklist, decision matrix, and risk notes for overseas PR crisis.

Safety and Limitations

Crisis guidance is strategic communication support only; legal, regulatory, safety, or liability matters require qualified professional counsel.

Additional limitations:

• No professional legal, tax, financial, medical, employment, investment, or compliance advice.
• No guarantee of market success, conversion improvement, legal compliance, or platform acceptance.
• Verify local laws, platform policies, consumer expectations, and current market facts with qualified professionals and reliable sources.
• Avoid stereotyping cultures or users; treat all cultural observations as hypotheses requiring local validation.

Acceptance Criteria

• Classifies crisis severity and stakeholder impact
• Provides first-response templates with adaptation notes
• Defines approval and escalation roles
• Includes channel-specific response guidance
• Adds a post-crisis review checklist
• Provides structured, market-aware outputs rather than generic overseas expansion advice.
• Includes explicit assumptions, evidence gaps, and validation steps.
• Stays pure descriptive with no code execution, API calls, browsing, network access, or external side effects.

Publishing Notes

• Version: 1.0.0
• Language: English
• Type: descriptive
• Runtime requirements: none
• External permissions: none