Social Brand Guardrails Skill
When to Use
- Approving posts for regulated industries, embargoed launches, or co-marketing efforts.
- Auditing evergreen templates to ensure they still align with brand standards.
- Training new team members or agencies on tone, visual identity, and compliance.
Framework
- Voice & Tone – map persona-based voice guidance, inclusive language checks, and banned phrases.
- Visual Identity – specify aspect ratios, typography, color usage, logo/lockup rules, accessibility.
- Legal & Compliance – include disclaimers, disclosures (#ad, partner tags), export or privacy constraints.
- Partner & Community – outline tagging etiquette, response time expectations, escalation triggers.
- Crisis & Incident Protocols – predetermined statements, approval ladders, dark site references.
Templates
- Brand checklist (copy, visuals, legal, partner, accessibility).
- Co-marketing alignment sheet (partner assets, approvals, CTA alignment).
- Escalation tree with contact info and SLAs.
Tips
- Embed guardrails into creative briefs and approval workflows to reduce rework.
- Maintain snippets/examples for "approved" vs "needs revision" cases.
- Pair with
route-approvalscommand to ensure reviewers reference the latest guardrails.