- name
- brand-dna
- version
- 1.0.0
- description
- Build a complete Brand Bible for any business — tone of voice, positioning, target audiences, messaging pillars, and visual identity guidelines. The foundation skill that all other content skills depend on.
- tags
- [branding, marketing, strategy, tone-of-voice, positioning, content]
- author
- contentai-suite
- license
- MIT
Brand DNA — Universal Brand Bible Builder
What This Skill Does
Creates a complete, professional Brand Bible for any business or solopreneur. Once defined, this brand document becomes the foundation for all content generation — every post, blog, email, and campaign reflects a consistent brand voice.
How to Use This Skill
Step 1: Tell the AI your brand details using this template:
BUSINESS NAME: [Your company/personal brand name]
NICHE: [Your industry or specialty]
LOCATION: [City/Country or "Global/Online"]
TARGET AUDIENCE: [Who you serve — age, profession, pain points]
UNIQUE VALUE: [What makes you different from competitors]
TONE: [e.g., professional, casual, bold, empathetic, humorous]
SERVICES/PRODUCTS: [List your main offerings]
FOUNDER STORY: [Optional: your personal story or journey]Step 2: The AI generates a complete Brand Bible with all sections below.
Brand Bible Structure
1. Brand Identity
BRAND NAME: [Name]
TAGLINE: [One powerful sentence that defines what you do]
MISSION: [Why you exist — beyond making money]
VISION: [Where you want to be in 5 years]
CORE VALUES: [3-5 values that guide every decision]2. Tone of Voice
Personality Keywords
Define 5-7 words that describe how your brand "sounds":
- Examples: Bold · Empathetic · Direct · Expert · Warm · Rebellious · Premium
Writing Style Rules
- Address your reader directly — use "you/your" not "one"
- Sentence length — vary between short punchy lines and detailed explanations
- Jargon policy — use industry terms only if your audience knows them
- Always include a CTA — every piece of content should have a next step
- Authenticity rule — share real experiences, not polished marketing speak
- Forbidden tone — list what you will NEVER sound like
Forbidden Words/Phrases
List clichés and buzzwords your brand avoids:
- Generic: "game-changer", "world-class", "seamless experience"
- Overpromising: "guaranteed results", "100% success"
- Your custom list: [add your own]
3. Target Audience Profiles
Primary Audience — [Name your persona]
Demographics: [Age range, gender if relevant, location]
Profession: [Job title or life situation]
Pain Points: [Top 3 problems they face]
Goals: [What they want to achieve]
Where they hang out: [Instagram, LinkedIn, YouTube, etc.]
Messaging hook: [The one sentence that makes them stop scrolling]Secondary Audience — [Name your persona]
[Same structure as above]4. Positioning Statement
You ARE:
- [Specific strength 1]
- [Specific strength 2]
- [Specific strength 3]
You are NOT:
- [Misconception 1 to avoid]
- [Misconception 2 to avoid]
Your Unfair Advantage: [What you offer that no competitor can claim]
5. Messaging Pillars
Define 3-5 content pillars — the main topics you always talk about:
| Pillar | Topic | Why You Own This | Content Format |
|---|---|---|---|
| 1 | [Topic] | [Your expertise/story] | [Post/Blog/Video] |
| 2 | [Topic] | [Your expertise/story] | [Post/Blog/Video] |
| 3 | [Topic] | [Your expertise/story] | [Post/Blog/Video] |
6. Visual Identity
PRIMARY COLOR: [Hex code or description]
SECONDARY COLOR: [Hex code or description]
ACCENT COLOR: [Hex code or description]
TYPOGRAPHY: [Font style — serif/sans-serif, modern/classic]
IMAGERY STYLE: [Real photos/illustrations/minimalist/bold graphics]
AVOID: [What visual styles clash with your brand]7. Brand Voice Examples
How You Would Say It vs. Generic Marketing:
| Generic | Your Brand Voice |
|---|---|
| "We offer premium services" | "[Your authentic version]" |
| "Contact us today" | "[Your CTA in brand voice]" |
| "Quality guaranteed" | "[Your proof-based claim]" |
Quick Brand Audit Checklist
Before publishing any content, verify:
- [ ] Does this match our tone of voice?
- [ ] Would our target audience recognize themselves in this?
- [ ] Does this align with at least one content pillar?
- [ ] Is there a clear next step (CTA)?
- [ ] Have we avoided our forbidden words/phrases?
- [ ] Does this feel authentic, not corporate?
Integration with Other Skills
This Brand DNA skill feeds directly into:
- Blog Master (skill 03) — blog tone and authority positioning
- Instagram Master (skill 04) — hashtag strategy and visual style
- LinkedIn Authority (skill 05) — thought leadership voice
- Email Campaigns (skill 08) — newsletter personality
- All other content skills — consistent brand voice everywhere
Always load Brand DNA first before using any other content skill.
Use with ContentAI Suite
This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform that uses your Brand DNA to generate content across all platforms automatically.
→ Try it free: https://contentai-suite.vercel.app