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content-strategy（内容策略）

Agent Skill

用于辅助文档、README、Markdown、说明文和内容稿件的整理与改写。它适合让 Agent 提炼结构、补齐章节、统一术语、检查链接或把零散材料整理成可读文档。使用时应保留项目已有事实、命令和路径，不要把未确认的信息写成确定结论；涉及对外文案时，还需要控制语气，避免过度营销或夸大能力。

总安装

544

周安装

22

GitHub Stars

477

下载量

171
CodexClaudeCursorGemini CLI

安装说明

本站只整理中文说明和来源信息，不托管安装包，也不代用户安装。

GitHub

来源数

2

许可证

unknown

最后核验

2026-05-01

来源状态

来源可访问

安装方式

通过对话安装

复制提示词发给支持本地命令或 Skills 的 AI 助手，先确认命令和权限，再让它执行。

请帮我安装这个 Agent Skill：content-strategy（内容策略）
来源仓库：https://github.com/aitytech/agentkits-marketing
仓库路径：skills/content-strategy
安装命令：
npx skills add https://github.com/aitytech/agentkits-marketing --skill content-strategy
安装前请先检查当前环境是否支持对应 CLI，并向我确认将要执行的命令、安装目录、联网范围和文件读写权限；确认后再执行。

命令行安装

复制命令到本机终端执行。该命令会通过 npx skills 从第三方来源获取 Skill；本站只展示命令，不托管安装包，也不自动执行。

skills.shnpx skills
npx skills add https://github.com/aitytech/agentkits-marketing --skill content-strategy

简介

content-strategy 辅助文档、README 和内容稿件的整理与改写，提升结构化和可读性。

  • 适合需要提炼章节、统一术语或检查链接的 Codex、Claude、Cursor 和 Gemini CLI 用户。
  • 提供内容策略规划、SEO 优化和格式标准化等核心能力。
  • 安装命令为 npx skills add https://github.com/aitytech/agentkits-marketing --skill content-strategy。
  • 使用时需保留项目事实，避免过度营销或夸大能力表述。

SKILL.md

Content Strategy

Content planning, creation, and distribution for sustainable organic growth.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply content strategy expertise when:

  • Planning content calendars and editorial workflows
  • Developing content pillars and themes
  • Creating distribution strategies
  • Mapping content to funnel stages
  • Repurposing content across channels
  • Measuring content performance

Core Concepts

Content Pillars

Content pillars are the main themes your content revolves around.

Criteria for Strong Pillars:

  • Aligned with business goals
  • Relevant to audience pain points
  • Differentiates from competitors
  • Sustainable long-term (evergreen potential)
  • SEO opportunity (search volume)

Example Pillar Structure:

PillarPurposeContent Types
Industry InsightsThought leadershipReports, trends, analysis
How-To/TutorialsEducationGuides, videos, templates
Customer SuccessSocial proofCase studies, testimonials
Product UpdatesAwarenessRelease notes, feature deep-dives
Company CultureEmployer brandBehind-scenes, team stories

Content by Funnel Stage

StageGoalContent TypeFormatCTA
TOFU (Awareness)AttractBlog posts, social, videoShort, shareableSubscribe, Follow
MOFU (Consideration)EducateEbooks, webinars, guidesIn-depth, gatedDownload, Register
BOFU (Decision)ConvertCase studies, demos, comparisonsSpecific, proof-heavyTrial, Demo, Buy
RetentionRetainTutorials, community, newslettersOngoing valueUpgrade, Refer

Content Mix Framework

70-20-10 Rule:

  • 70% proven content (what works, repeat it)
  • 20% iterative improvements (variations on winners)
  • 10% experimental (new formats, topics, channels)

Content Type Mix:

  • 40% Educational (builds trust)
  • 30% Engaging (builds community)
  • 20% Inspirational (builds connection)
  • 10% Promotional (drives action)

Content Calendar Structure

Weekly Cadence Example:

DayPrimary ChannelContent TypeGoal
MondayBlogEducationalSEO traffic
TuesdayLinkedInThought leadershipB2B engagement
WednesdayEmailNurtureSubscriber retention
ThursdaySocialCommunityEngagement
FridayVideoEducationalMulti-channel

Content Repurposing Matrix

Original→ Blog Post→ Social→ Email→ Video
WebinarRecap postKey quotesSummaryClips
Case StudyDetailed postStats carouselTeaserInterview
Research ReportAnalysis postData graphicsKey findingsExplainer
PodcastTranscript postAudiogramsHighlightsVideo version

Best Practices

Planning Excellence

  1. Audience-First: Research pain points before creating
  2. Keyword Integration: SEO considerations in topic selection
  3. Competitive Gap: What are competitors NOT covering?
  4. Resource Reality: Plan for actual capacity, not aspirations

Creation Excellence

  1. Hook First: Lead with value, not background
  2. Scannable Format: Headers, bullets, visuals
  3. One CTA per Piece: Clear next step
  4. Evergreen Priority: Maximize content lifespan

Distribution Excellence

  1. Channel-Native: Adapt format per platform
  2. Timing Optimization: Post when audience is active
  3. Promotion Balance: 20% creation, 80% promotion
  4. Amplification Partners: Influencers, communities, syndication

Agent Integration

AgentHow They Use This Skill
plannerBuilding content calendars and editorial plans
copywriterCreating content aligned with strategy
attraction-specialistSEO-optimized content creation
email-wizardEmail content aligned with nurture goals

Anti-Patterns to Avoid

Anti-PatternWhy It's WrongDo This Instead
Creating without strategyRandom content, no compoundingDefine pillars first
All BOFU contentIgnores 97% not ready to buyFull-funnel approach
Publish and forgetWastes content investmentPromote and repurpose
Quantity over qualityDilutes brand, wastes resourcesBetter content, less often
Ignoring dataRepeating what doesn't workAnalyze and iterate

Content Performance Metrics

StageKey MetricsGood Benchmark
TOFUTraffic, reach, impressions+10% MoM growth
MOFUDownloads, signups, engagement2-5% conversion
BOFUDemos, trials, influenced revenue10-20% of pipeline
OverallContent ROI, CAC impact3:1 return

Related Commands

  • /campaign/calendar - Generate content calendar
  • /content/blog - Create SEO-optimized blog post
  • /content/social - Create platform-specific social content

References

  • references/content-pillars.md - Building pillar strategy
  • references/editorial-calendar.md - Calendar planning
  • references/repurposing.md - Content multiplication
  • references/distribution.md - Amplification strategies

适合场景

01

用户想查找某类 Agent Skill 时

02

需要根据任务场景推荐可安装能力包时

03

需要对比不同来源的安装命令和来源信息时

能力概览

能力 1

按任务关键词查找相关 Skills

能力 2

展示可复制的安装命令

能力 3

保留来源站点、仓库和原始说明，方便继续核验

能力 4

展示第三方安全扫描或审计结果

安装后应在对应宿主中按原始 README 的触发条件使用；具体调用方式请以来源页面和 README 为准。

平台分布

Codex

36.52%
按下载量换算62

Claude

29.7%
按下载量换算51

Cursor

16.09%
按下载量换算28

Gemini CLI

9.14%
按下载量换算16

安全审计

Gen Agent Trust Hub

通过

Socket

通过

Snyk

通过

权限和风险

需要联网

该 Skill 可能需要联网访问来源站点、仓库或外部 API；具体网络访问范围需要结合源码和 README 复核。

安装前确认

本站仅展示第三方公开信息，不托管安装包，不提供自动安装或运行环境。安装前应自行审查源码、依赖和命令行为。当前只有一个来源，正式发布前建议补源仓库或其他目录站核验。

来源信息

GitHub 仓库

github.com

/aitytech/agentkits-marketing

SKILL.md 来源

github.com

/aitytech/agentkits-marketing/tree/main/skills/content-strategy

skills-sh

skills.sh

/aitytech/agentkits-marketing/content-strategy

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content-strategy（内容策略）

用于辅助文档、README、Markdown、说明文和内容稿件的整理与改写。它适合让 Agent 提炼结构、补齐章节、统一术语、检查链接或把零散材料整理成可读文档。使用时应保留项目已有事实、命令和路径，不要把未确认的信息写成确定结论；涉及对外文案时，还需要控制语气，避免过度营销或夸大能力。

下一个 Skill

content-strategy（内容策略）

用于辅助文档、README、Markdown、说明文和内容稿件的整理与改写。它适合让 Agent 提炼结构、补齐章节、统一术语、检查链接或把零散材料整理成可读文档。使用时应保留项目已有事实、命令和路径，不要把未确认的信息写成确定结论；涉及对外文案时，还需要控制语气，避免过度营销或夸大能力。