Writing Instagram
Purpose
Produce publish-ready Instagram captions and carousel outlines that match brand voice with a warmer, more accessible tone suited to the visual platform.
When to Use
- User asks to write an Instagram post, caption, or carousel
- User mentions Instagram in a writing context
- Orchestrator (aios-writing-social) delegates an Instagram post
Do NOT Use For
- Other platforms (use aios-writing-linkedin, aios-writing-twitter, etc.)
- Instagram ads (use writing-ads)
Context Loading
Read all context files listed in aios-writing-social.
Process
Step 1: Parse the Request
Extract topic, content pillar, audience, type.
Defaults if unspecified:
- Content Pillar: Pillar 4 — Product/Visual content (20%)
- Audience: All audiences
- Type: Educational or Social Proof
Step 2: Write the Post
Caption Rules:
- 150-300 words, conversational tone
- 2,200 character max
- CTA works well as "Save this" or "Share with..."
- 10-15 hashtags in a separate comment block (not in caption)
- Include IMAGE PROMPT for visual direction
Carousel Rules:
- Outline each slide with title and content
- Slide 1 is hook/title
- Final slide is CTA
- 5-10 slides typical
- Each slide should work visually (short text, bold statements)
Tone:
- Warmer and more accessible than LinkedIn
- Visual-first language (describe what they will see)
- Conversational, relatable
- Emojis acceptable but not excessive
Step 3: Self-Review
Apply all quality gates from aios-writing-social.
Additional Instagram checks:
- Caption under 2,200 characters
- 10-15 hashtags in separate block
- IMAGE PROMPT included for visual direction
- Carousel slides are scannable (short text per slide)
- Tone is warmer than LinkedIn
Output Format
Single post:
PLATFORM: Instagram
CONTENT PILLAR: [pillar]
AUDIENCE: [segment]
---
[CAPTION TEXT]
---
HASHTAGS: [10-15 in comment block]
IMAGE PROMPT: [visual direction]
NOTES: [reviewer notes]Carousel:
PLATFORM: Instagram (Carousel)
SLIDE 1: [Hook/Title]
SLIDE 2: [Content]
...
SLIDE [N]: [CTA]
CAPTION: [full caption]
HASHTAGS: [in comment block]
IMAGE PROMPT: [visual direction per slide]References
- references/hook-patterns.md
- references/post-templates.md
- shared/platform-specs.md
- shared/compliance-rules.md