SWOT Analyzer
Run a structured SWOT analysis for any business, product, or strategic decision.
Trigger
User asks for a SWOT analysis, competitive assessment, or strategic evaluation.
Instructions
- Gather context — Ask for (or infer from conversation):
- Business/product name - Industry or market - Specific decision or initiative (optional) - Key competitors (optional)
- Research — If web_search is available, look up:
- Recent industry trends and market conditions - Competitor moves and positioning - Regulatory or macro factors
- Build the SWOT matrix:
Strengths (Internal, Positive)
- What advantages does this business/product have?
- What do they do better than competitors?
- What unique resources or capabilities exist?
Weaknesses (Internal, Negative)
- Where are the gaps in capability or resources?
- What do competitors do better?
- What limitations exist (team, tech, capital)?
Opportunities (External, Positive)
- What market trends favor this business?
- What underserved segments or needs exist?
- What partnerships or channels are untapped?
Threats (External, Negative)
- What competitive pressures are increasing?
- What regulatory, economic, or tech shifts pose risk?
- What could disrupt the current model?
- Score each item — Rate impact (1-5) and likelihood (1-5). Calculate priority = impact × likelihood.
- Strategic recommendations:
- SO strategies (use Strengths to capture Opportunities) - WO strategies (address Weaknesses to unlock Opportunities) - ST strategies (use Strengths to mitigate Threats) - WT strategies (address Weaknesses to reduce Threat exposure)
- Output format:
## SWOT Analysis: [Business/Product]
### Strengths
| # | Factor | Impact | Likelihood | Priority |
|---|--------|--------|------------|----------|
| 1 | ... | 4 | 5 | 20 |
### Weaknesses
(same format)
### Opportunities
(same format)
### Threats
(same format)
### Strategic Moves
1. **[SO] ...** — leverage X strength to capture Y opportunity
2. **[WO] ...** — fix X weakness to unlock Y opportunity
3. **[ST] ...** — use X strength to defend against Y threat
4. **[WT] ...** — shore up X weakness before Y threat materializes
### Bottom Line
One paragraph: what's the single most important strategic move right now and why.Tips
- Be specific, not generic. "Strong brand" is weak. "73% unaided brand recall in target demo" is strong.
- Challenge assumptions. If the user says "no weaknesses," push back.
- Prioritize ruthlessly. 3 high-priority items beat 15 medium ones.
- Time-bound where possible. "Opportunity window closes Q3 2026" is actionable.